In Salon
Visual marketing - Multi-channel approaches Visuel Marketinng mobile

Multichannel approaches take off with digital. Be ready.

Merlin software gives you access to a real communications agency at the service of your salon. We make possible the campaigns you have already imagined and offer you new ideas, always within your budget.


Marketing packs

Marketing software

4 complementary axes to distribute your offers

Pictogramme courrier


Pictogramme emails


pictogramme dee rappel de rdv par sms


Pictogramme SMS

Coupons following the receipt

4 steps supported 100% by Ikosoft

Pictogramme étude préalable

Preliminary study

Pictogramme planification des actions

Action planning and setting up a one-off or annual budget

Pictogramme actions concrète et définies

Concrete implementation of the defined actions

Pictogramme Suivi et analyse des retours

Monitoring and analysis of returns

3 marketing packs
for automated annual communication

Pictogramme Hermes - marketing

Hermes Pack

3 automated operations
+ 3 one-off operations

Pictogramme Apollon - marketing

Apollo Pack

6 automated operations
+ 6 one-off operations

Pictogramme Zeus - marketing

Zeus Pack

9 automated operations
+ 8 one-off operations
+ 1 "geopop" recruitment operation

Image Marketing sur mesure


You have already imagined your own communication plan and have a very precise idea of what you want to put in place? Everything is feasible, operations outside of the pack are subject to quotation and can be delivered within 3 days.

Image quelle campagne pour se lancer

What campaign to launch?


There are multiple communication axes, we recommend the following:


  • Product availability alert
  • Anniversaries
  • Promotional offers
  • Exceptional opening/closing
  • New service
  • Colour month
  • Holiday season
  • Valentine’s Day
  • Black Friday…
Image quels résultats attendre - marketing

What results to expect?

Example of a Reminder letter.

Offer: 6€ on all services
*excluding shampoo and blow-dry

  • Number of mails sent: 1,182
  • Number of returns: 164
  • Return rate: 13.87%

CA Generated: €10,866

Need to recruit new customers? GEOPOP is the solution!

  • 21 million female consumers to recruit to your salon
  • SMS / eMails / Facebook
  • 8 possible targeting criteria including geolocation, age, gender, income…

Les avantages !

pictogramme investi-gagnes

1 invested = 10€ earned

Pictogramme clients fidélisés

+ 20% more loyal customers

Pictogramme nouveaux clients / an

+ 35% more new customers per year

Pictogramme panier moyen

14% increase in the average basket

Pictogramme collecter des données

Allows you to collect data to better target your customers

Pictogramme collaborateurs impliqués

More involved employees

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