RCS – Rich Communication Services
RCS: The new generation of customer communication
What is the RCS ?
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Rich Communication Services (RCS)
is a more modern, interactive marketing channel. It enables you to communicate in an enriched, dynamic and engaging way. Unlike traditional SMS, RCS integrates multimedia elements (images, videos, carousels), action buttons and a design similar to that of instant messaging applications.
With RCS, communication becomes a truly immersive customer experience: booking appointments, confirming services or interactive promotions.
Enhanced visibility
With certified RCS, your messages stand out, inspire confidence and attract more attention.
Enhanced experience
Your customers interact directly via buttons, images or integrated links.
Simplify your management
Adapt the message to your marketing campaigns and build loyalty.
Measurable performance
RCS offers advanced statistics to track your impact.
RCS key figures
Reading rate: 80%.
Click-through rate: 3 to 7 times higher than a rich SMS
Commitment rate: over 50%.
Conversion rate: multiplied by 3.
Reading rate: 80%.
Click-through rate: 3 to 7 times higher than a rich SMS
Commitment rate: over 50%.
Conversion rate: multiplied by 3.
In short, the RCS is a real opportunity to boost communications for hair salons and beauty salons.
Innovative technology that transforms a simple message into a powerful lever for loyalty and growth.
Ikosoft blog
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What is RCS? Rich Communication Services is a marketing channel that combines the advantages of mail with the universal reach of SMS – at a fraction of the cost!
