MARKETING 2025: 10 KEY DATES TO GUIDE YOUR STRATEGIC PLAN

The year 2025 promises to be rich in opportunities for businesses.

 

To maximize the impact of your marketing campaigns, it’s essential to plan around the key events of the year.

Here are 10 key dates to structure your marketing strategy and boost your market presence.

Start of winter sales

January 8

Recommended media: Mail

Propose special offers and exclusive promotions to encourage your customers to start the year in style.

Valentine’s Day

February 14

Recommended medium: Rich SMS

Target couples with romantic offers, duo packages or special gifts for this celebration of love.

Grandmother’s Day

2 Mars

Recommended medium: Rich SMS

Highlight wellness products or gift sets to celebrate grandmothers.

Mother’s Day

May 25

Recommended medium: Rich SMS

Launch special promotions, gift boxes or gift cards to pamper moms.

Father’s Day

June 15

Recommended medium: Rich SMS

Target the male market with care products or offers dedicated to fathers.

Start of summer sales

June 25

Recommended media: Mail

Offer discounts on seasonal products to boost summer sales.

Back to school

September 1

Recommended media: Mail

Target families and students with offers on back-to-school services, such as new seasonal haircut and color trends.

Black Friday

November 28

Recommended medium: Rich SMS

Offer exceptional promotions to take advantage of the Black Friday craze and boost your end-of-year sales.

Noël

December 24

Recommended medium: Newsletter

Offer gift certificates, last-minute promotions and gift boxes to attract Christmas shoppers.

New Year’s Eve

December 31

Recommended medium: Rich SMS

Offer beauty packages to help your customers get ready for New Year’s Eve celebrations.

Call on our marketing experts to create a customized marketing plan, automate your campaigns, build customer loyalty and seize every opportunity. Optimize your online visits and sales with our turnkey solutions.

Ikosoft blog

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