MARKETING 2026: 12 KEY DATES TO BOOST YOUR SHOW WITH THE IKOSOFT AGENCY
In 2026, the difference will be in anticipation!
A hairdressing salon or beauty salon that plans its highlights takes more appointments, sells its services better and optimizes its product sales. To help you, here’s a 2026 marketing calendar with key dates & concrete action ideas and IKOSOFT solutions to automate and perform.
Objective : fill your diary, build loyalty and increase the average shopping basket without spending hours on it!
January – “New Year, New Look” greetings
Idea for action: take advantage of the start of the year to create links and boost visitor numbers.
To do :
- Send a greetings card/mail (VIP customers, best customers, partners)
- Add a gentle offer: “diagnosis + treatment + blow-dry” or “coup d’éclat”.
With Ikosoft: Greetings mail & Rich SMS campaign to complete the mail and generate appointments quickly.
Valentine’s Day
February 14
Idea for action: “Beauty duo” (couples, friends, mother/daughter)
To do :
- Duo package or discount on 2nd service
- Digital gift card for latecomers
With IKOSOFT: RCS or Rich SMS campaign with link to E-gift cards to generate immediate sales.
Grandmother’s Day
March 1
Idea for action: “Attention délicate” blow-dry, beauty treatment, care.
To do :
- Fitness + treatment” offer
- Merci Mamie” gift card
With IKOSOFT: RCS or Rich SMS campaign with link.
Spring
March / April
Action idea: “New season, new style” cut/color trends, glow.
To do :
- Highlighting P/E trends (signature cut, gloss, luminous balayage)
- Diagnosis + trend service” offer
- Before/After + mini “transformation” video on the networks
With IKOSOFT: RCS / Rich SMS relaunch to “color/sweep customers” for an ultra-targeted message.
Easter
April 5
Idea for action: “Surprise hunt” small gift, mini product, loyalty bonus.
To do :
-
Simple salon game: prize draw / mini quiz
With IKOSOFT: setting up a competition to collect customer information.
Mother’s Day
May 31st
Idea for action: gift highlights: gift boxes, mini products, loyalty bonuses.
To do :
- Gift sets + e-cards + early appointments
- Communication 10 days before + reminder D-2
With IKOSOFT: newsletter – RCS / Rich SMS campaign
Father’s Day
June 21
Idea for action: “Homme premium” beard, cut, care, styling.
To do :
- Discovery offer + men’s product routine
With IKOSOFT: “male customers / gift buyers” segmentation + targeted RCS or Rich SMS campaign.
Start of summer sales
June 24
Idea for action: “Summer hair” color protection, UV protection, repairing care.
To do :
- Vacation resale packs + in-store promotion
With IKOSOFT: inventory management + price updates + resale tracking. RCS / SMS campaign.
Weddings & Ceremonies
June to September
Idea for action: “Event packages” (trial + D-day)
To do :
- Dedicated slots + deposit + optimized planning
With IKOSOFT: management of services, duration, resources and scheduling.
Back to school
September
Idea for action: “Back-to-school reset” haircut, deep conditioning, coloring.
To do :
- Back-to-school offer + follow-up with customers absent since summer
With IKOSOFT: send Mail or RCS / Rich SMS.
Black Friday
November 27
Idea for action: product flash sales, e-commerce gift cards.
To do :
- Short promo 48/72h + secure stock
With IKOSOFT: send RCS, Rich SMS or Classic SMS to boost product resales.
Holiday season
December
Idea for action: peak sales… if you anticipate!
To do :
- Christmas gift sets
- E-gift cards
- Special openings on Sundays and Mondays
With IKOSOFT: Informative RCS or Rich SMS communication in early December on e-gift cards and exceptional openings.
3 golden rules for a successful 2026 marketing plan
- Anticipate: prepare your campaigns 2 to 3 weeks before each highlight.
- Target: a personalized message = more conversions.
- Automate: less stress, more results (Mail, SMS, Newsletters, E-gift cards, Rich SMS or RCS).
Need a turnkey 2026 marketing plan?
IKOSOFT teams can help you build a calendar, create your campaigns and set up automations to fill your calendar and boost your sales.
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In 2026, the difference will lie in anticipation. A hairdresser or salon that plans its highlights will book more appointments, sell its services more effectively and optimize its product sales. To help you, here’s a 2026 marketing calendar with key dates & concrete action ideas and IKOSOFT solutions to automate and perform.
