CRM SOFTWARE FOR HAIRDRESSERS AND BEAUTY SALONS
Merlin is CRM software for hairdressers and beauty salons.
CRM stands for Customer Relationship Management.
Merlin is a solution designed to help hair salons and beauty salons manage and retain their clientele.
Customer management and centralized data
Merlin stores all customer information – service history, purchases, preferences and contact details – in a secure database. This personalized follow-up strengthens customer relations and loyalty.
Appointment organization and follow-up
With its intuitive calendar, Merlin makes it easy to manage appointments, displays employee availability, avoids duplication and sends automatic reminders to reduce missed appointments.
Invoicing, collection and payment management
Merlin includes a complete billing and collection module, with support for cash drawers, electronic payment terminals (EPTs) and real-time transactions. Payments are simplified and secured, with invoices and transaction history easily accessible.
Loyalty and personalized offers
Merlin uses customer information to create targeted promotions and special offers. Advanced segmentation enables effective loyalty actions, encouraging repeat visits and increasing satisfaction.
Automating communications and marketing campaigns
Merlin lets you manage automated SMS communication campaigns, with notifications and appointment reminders. This feature promotes a constant link with customers, essential for maintaining their commitment.
Inventory tracking and management
Merlin’s real-time inventory management lets you easily track products used and sold, avoid stock-outs, and ensure optimal replenishment to maintain constant customer satisfaction.
Collecting data
More precise customer targeting
Improving customer relations
Performance optimization
