{"id":11018,"date":"2025-10-02T14:54:42","date_gmt":"2025-10-02T12:54:42","guid":{"rendered":"https:\/\/www2.ikosoft.com\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/"},"modified":"2025-10-16T11:10:00","modified_gmt":"2025-10-16T09:10:00","slug":"rcs-la-prochaine-generation-de-communication-avec-la-clientele","status":"publish","type":"post","link":"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/","title":{"rendered":"RCS : La prochaine g\u00e9n\u00e9ration de communication avec la client\u00e8le"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;13px&#8221; height=&#8221;100px&#8221; max_height=&#8221;100px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_id=&#8221;iko-page-titles&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;100px&#8221; height=&#8221;100px&#8221; custom_padding=&#8221;0px||0px|||&#8221; custom_css_free_form=&#8221;||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;30px&#8221; background_color=&#8221;#ed5946&#8243; text_orientation=&#8221;center&#8221; min_height=&#8221;97.6px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;26px||0px||false|false&#8221; custom_padding_tablet=&#8221;26px|37px|17px|37px|false|false&#8221; custom_padding_phone=&#8221;18px|12px|12px|12px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">RCS &#8211; Rich Communication Services<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||6px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1308px&#8221; custom_margin=&#8221;|auto|-9px|auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;39px|30px|0px|30px|false|false&#8221; custom_padding_phone=&#8221;|18px||18px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>RCS : La prochaine g\u00e9n\u00e9ration de communication avec la client\u00e8le<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1323px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|auto|77px|auto||&#8221; custom_padding=&#8221;17px|10px|0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday-1.png&#8221; alt=&#8221;RCS &#8211; Rich Communication Services&#8221; title_text=&#8221;Vendredi fou RCS&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;51%&#8221; width_phone=&#8221;64%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;&#8221; max_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;|19px||||&#8221; custom_margin_tablet=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_phone=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|1px||||&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3><strong>Qu\u2019est-ce que <span style=%22color: #eb5a47;%22>le RCS <\/span>?<\/strong><\/h3>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22text-align: center;%22><strong>Qu\u2019est-ce que <span style=%22color: #eb5a47;%22>le RCS <\/span>?<\/strong><\/h3>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.3em&#8221; header_line_height=&#8221;1.4em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;48px|||||&#8221; custom_margin_tablet=&#8221;13px|||||&#8221; custom_margin_phone=&#8221;auto||auto||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;19px|69px||69px|false|true&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; text_font_tablet=&#8221;&#8221; text_font_phone=&#8221;&#8221; text_font_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;1.4em&#8221; header_line_height_phone=&#8221;1.4em&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; header_3_font_tablet=&#8221;&#8221; header_3_font_phone=&#8221;&#8221; header_3_font_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;34px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3><strong>Qu\u2019est-ce que <span style=\"color: #eb5a47;\">le RCS <\/span>?<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<h4 style=%22text-align: justify;%22><span style=%22color: #eb5a47;%22><br \/>\n  <strong>Rich Communication Services (RCS)<\/strong><br \/>\n<\/span> est un canal marketing plus moderne et interactif. Cela vous permet de communiquer de fa\u00e7on enrichie, dynamique et engageante. Contrairement au SMS classique, le RCS int\u00e8gre des \u00e9l\u00e9ments multim\u00e9dias (images, vid\u00e9os, carrousels), des boutons d\u2019action et un design similaire aux applications de messagerie instantan\u00e9e.  <\/h4>\n<h4>Avec <span style=%22color: #eb5a47;%22>le RCS,<\/span> <span style=%22color: #eb5a47;%22>la communication <\/span>devient une <span style=%22color: #eb5a47;%22><br \/>\n  <strong>exp\u00e9rience client v\u00e9ritablement immersive<\/strong><br \/>\n<\/span> : prendre des rendez-vous, confirmer des services ou faire des promotions interactives.<\/h4>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h4 style=%22text-align: justify;%22><span style=%22color: #eb5a47;%22><br \/>\n  <strong>Rich Communication Services (RCS)<\/strong><br \/>\n<\/span> est un canal marketing plus moderne et interactif. Cela vous permet de communiquer de fa\u00e7on enrichie, dynamique et engageante. Contrairement au SMS classique, le RCS int\u00e8gre des \u00e9l\u00e9ments multim\u00e9dias (images, vid\u00e9os, carrousels), des boutons d\u2019action et un design similaire aux applications de messagerie instantan\u00e9e.  <\/h4>\n<h4>Avec <span style=%22color: #eb5a47;%22>le RCS,<\/span> <span style=%22color: #eb5a47;%22>la communication <\/span>devient une <span style=%22color: #eb5a47;%22><br \/>\n  <strong>exp\u00e9rience client v\u00e9ritablement immersive<\/strong><br \/>\n<\/span> : prendre des rendez-vous, confirmer des services ou faire des promotions interactives.<\/h4>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.3em&#8221; header_line_height=&#8221;2em&#8221; header_4_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||-64px|||&#8221; custom_padding_tablet=&#8221;19px|68px||68px|false|false&#8221; custom_padding_phone=&#8221;19px|28px||33px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|tablet&#8221; header_line_height_tablet=&#8221;1.4em&#8221; header_line_height_phone=&#8221;1.4em&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; header_4_font_tablet=&#8221;&#8221; header_4_font_phone=&#8221;&#8221; header_4_font_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;20px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4 style=\"text-align: justify;\"><span style=\"color: #eb5a47;\"><br \/>\n  <strong>Rich Communication Services (RCS)<\/strong><br \/>\n<\/span> est un canal marketing plus moderne et interactif. Cela vous permet de communiquer de fa\u00e7on enrichie, dynamique et engageante. Contrairement au SMS classique, le RCS int\u00e8gre des \u00e9l\u00e9ments multim\u00e9dias (images, vid\u00e9os, carrousels), des boutons d\u2019action et un design similaire aux applications de messagerie instantan\u00e9e.  <\/h4>\n<h4>Avec <span style=\"color: #eb5a47;\">le RCS,<\/span> <span style=\"color: #eb5a47;\">la communication <\/span>devient une <span style=\"color: #eb5a47;\"><br \/>\n  <strong>exp\u00e9rience client v\u00e9ritablement immersive<\/strong><br \/>\n<\/span> : prendre des rendez-vous, confirmer des services ou faire des promotions interactives.<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#faf2e8&#8243; min_height=&#8221;555.5px&#8221; custom_margin=&#8221;||-13px||false|false&#8221; custom_padding=&#8221;1px||17px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; module_class=&#8221;infos-wrapper&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1300px&#8221; custom_margin=&#8221;23px|auto|-5px|auto||&#8221; custom_padding=&#8221;|0px|0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Visibilit\u00e9 am\u00e9lior\u00e9e&#8221; content_max_width_tablet=&#8221;&#8221; content_max_width_phone=&#8221;&#8221; content_max_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; min_height=&#8221;330px&#8221; min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;auto&#8221; min_height_last_edited=&#8221;on|tablet&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;&#8221; max_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||-17px|||&#8221; custom_padding=&#8221;140px|23px|13px|22px||&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Avec le RCS certifi\u00e9, vos messages se d\u00e9marquent, inspirent la confiance et attirent plus d\u2019attention.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Exp\u00e9rience enrichie  &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;330px&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;483.5px&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;139px|21px|17px|21px||&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Vos clients interagissent directement via des boutons, des images ou des liens int\u00e9gr\u00e9s.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Simplifiez votre gestion&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;330px&#8221; min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;482.5px&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||-4px|||&#8221; custom_padding=&#8221;135px|22px|5px|24px||&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Adaptez le message \u00e0 vos campagnes marketing et b\u00e2tissez la fid\u00e9lit\u00e9 efficacement.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Performance mesurable&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; width=&#8221;99.1%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;330px&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;323px&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||6px|||&#8221; custom_margin_tablet=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_phone=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;140px|10px|6px|22px||&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>RCS offre des statistiques avanc\u00e9es pour suivre votre impact.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FAF2E8&#8243; min_height=&#8221;95.2px&#8221; min_height_tablet=&#8221;128.9px&#8221; min_height_phone=&#8221;101.9px&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-137px||auto||false|false&#8221; custom_margin_tablet=&#8221;5px||2px||false|false&#8221; custom_margin_phone=&#8221;-7px||2px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;4px||0px|||&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;86.4px&#8221; custom_margin=&#8221;2px|auto|-11px|auto||&#8221; custom_padding=&#8221;16px||0px|2px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#EB5A47&#8243; text_font_size=&#8221;50px&#8221; custom_margin=&#8221;3px||-39px|||&#8221; custom_margin_tablet=&#8221;28px||-39px||false|false&#8221; custom_margin_phone=&#8221;45px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Figures cl\u00e9s du RCS<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FAF2E8&#8243; min_height=&#8221;144.8px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;8px||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto||auto|false|false&#8221; custom_padding=&#8221;13px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;46px&#8221; custom_margin=&#8221;||23px|||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><div class=\"row\" style=\"display:flex;justify-content: space-evenly;\"><br \/><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-blog\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Taux de lecture : 80%<\/b><\/p>\n            <\/div><\/div><br \/><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-analyse_activite\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Taux de clics : 3 \u00e0 7 fois plus \u00e9lev\u00e9 qu\u2019un SMS enrichi<\/b><\/p>\n            <\/div><\/div><br \/><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-client_fidele\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Taux d\u2019engagement : plus de 50%.<\/b><\/p>\n            <\/div><\/div><br \/><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-augmenter\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Taux de conversion : multipli\u00e9 par 3.<\/b><\/p>\n            <\/div><\/div><br \/><\/div><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#EB5A47&#8243; text_font_size=&#8221;50px&#8221; custom_margin=&#8221;3px||66px|||&#8221; custom_margin_tablet=&#8221;16px||66px||false|false&#8221; custom_margin_phone=&#8221;45px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;12px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"text-align: center;\">En r\u00e9sum\u00e9, le RCS est une v\u00e9ritable occasion de renforcer la communication entre les salons de coiffure et les salons de beaut\u00e9.<\/h4>\n<h4 style=\"text-align: center;\">Une technologie innovante qui transforme le message simple en un <strong>levier puissant pour la loyaut\u00e9 et la croissance<\/strong>.<\/h4>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www2.ikosoft.com\/fr-ca\/contact\/&#8221; button_text=&#8221;Contactez un expert Ikosoft&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ed5946&#8243; button_border_radius=&#8221;31px&#8221; custom_margin=&#8221;-37px||10px||false|false&#8221; custom_margin_tablet=&#8221;-26px||10px|-14px|false|false&#8221; custom_margin_phone=&#8221;-26px||10px|-14px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||5px||false|false&#8221; custom_padding_tablet=&#8221;0px||1px|13px|false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;20px&#8221; button_text_size_phone=&#8221;20px&#8221; button_text_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;artilcles-subtitles&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;50px&#8221; custom_margin=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Le blogue d\u2019Ikosoft<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;50px&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;3px&#8221; custom_padding=&#8221;6px|||||&#8221; custom_padding_tablet=&#8221;6px|||||&#8221; custom_padding_phone=&#8221;|||30px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Derniers articles<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-14px|auto|-10px|auto||&#8221; custom_padding=&#8221;|||79px||&#8221; custom_padding_tablet=&#8221;|||79px||&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n            \n            <div id=\"article-carousel-all\" class=\"ikosoft-carousel-container articles owl-carousel\" data-items=\"1\">\n\n                \n                    <div id=\"et-boc\" class=\"et-boc\">\n\t\t\t<div id=\"et_builder_outer_content\" class=\"et_builder_outer_content\">\n\t\t                    \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Marketing 2025 : 10 dates cl\u00e9s pour guider votre plan strat\u00e9gique.<\/div>\n                            \n                            <div class=\"exerpt\"><p>Pour maximiser l\u2019impact de vos campagnes marketing, il est essentiel de les planifier en fonction des \u00e9l\u00e9ments cl\u00e9s de l\u2019ann\u00e9e.<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/fr-ca\/marketing-2025-10-dates-cles-pour-guider-votre-plan-strategique\/\" class=\"cta-button p-0 m-0\">Lire la suite<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/01\/johann_bartoche_01.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">J\u2019ouvre mon salon\/institut, de quels outils ai-je besoin?<\/div>\n                            \n                            <div class=\"exerpt\"><p>Lorsque vous d\u00e9cidez d\u2019ouvrir votre propre salon de coiffure ou de beaut\u00e9, l\u2019une des premi\u00e8res \u00e9tapes cruciales est de vous \u00e9quiper des bons outils pour assurer le bon fonctionnement de votre entreprise&#8230;<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/fr-ca\/jouvre-mon-salon-institut-de-quels-outils-ai-je-besoin\/\" class=\"cta-button p-0 m-0\">Lire la suite<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/article-jouvre-mon-salon.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Tout ce que vous devez savoir sur la norme NF525 pour les logiciels de caisse enregistreuse<\/div>\n                            \n                            <div class=\"exerpt\"><p>La norme NF525, en vigueur depuis l\u2019application de l\u2019article 88 de la Loi sur les finances de 2015, r\u00e9git les logiciels de gestion des caisses enregistreuses. Elle concerne les professionnels soumis \u00e0 la TVA, en particulier les commer\u00e7ants, coiffeurs et esth\u00e9ticiens. <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/fr-ca\/tout-ce-que-vous-devez-savoir-sur-la-norme-nf525-pour-les-logiciels-de-caisse-enregistreuse\/\" class=\"cta-button p-0 m-0\">Lire la suite<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/istockphoto-2054515915-2048x2048-1.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Comment puis-je faciliter ma gestion quotidienne avec un logiciel de caisse enregistreuse?<\/div>\n                            \n                            <div class=\"exerpt\"><p>Entre la gestion des rendez-vous, la gestion des stocks, le suivi des employ\u00e9s et, bien s\u00fbr, l\u2019encaissement, il est facile de se sentir d\u00e9pass\u00e9. C\u2019est l\u00e0 qu\u2019un logiciel de point de vente sp\u00e9cialis\u00e9 entre en jeu. <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/fr-ca\/comment-puis-je-faciliter-ma-gestion-quotidienne-avec-un-logiciel-de-caisse-enregistreuse\/\" class=\"cta-button p-0 m-0\">Lire la suite<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/Article_Facilite-ma-gestion-quotidienne_logiciel-de-caisse-copie.webp)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Je veux savoir si mon entreprise est rentable : les cl\u00e9s pour \u00e9valuer la performance de votre salon avec Merlin<\/div>\n                            \n                            <div class=\"exerpt\"><p>En tant que propri\u00e9taire d\u2019un salon de coiffure ou d\u2019un salon de beaut\u00e9, la rentabilit\u00e9 de votre entreprise est au c\u0153ur de vos pr\u00e9occupations.<br \/>\nIl est essentiel de comprendre si vos efforts se transforment en avantages et comment optimiser vos revenus tout en gardant vos co\u00fbts sous contr\u00f4le.<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/fr-ca\/je-veux-savoir-si-mon-entreprise-est-rentable-les-cles-pour-evaluer-la-performance-de-votre-salon-avec-merlin\/\" class=\"cta-button p-0 m-0\">Lire la suite<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/04\/suis-je-rentable.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Comment optimiser son horaire avec le logiciel Merlin?<\/div>\n                            \n                            <div class=\"exerpt\"><p>La gestion des horaires de votre \u00e9quipe peut rapidement devenir un casse-t\u00eate. Entre les demandes de cong\u00e9s, les pics d\u2019activit\u00e9 et les impr\u00e9vus, il est essentiel de s\u2019appuyer sur un outil fiable et flexible.  C\u2019est l\u00e0 qu\u2019intervient Merlin.<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/fr-ca\/comment-optimiser-son-horaire-avec-le-logiciel-merlin\/\" class=\"cta-button p-0 m-0\">Lire la suite<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/mockup_ordi_carnet_rdv.png)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">RCS : La prochaine g\u00e9n\u00e9ration de communication avec la client\u00e8le<\/div>\n                            \n                            <div class=\"exerpt\"><p>Qu\u2019est-ce que le RCS? Rich Communication Services est un canal marketing qui combine les avantages du courrier et la port\u00e9e universelle du SMS, \u00e0 moindre co\u00fbt!   <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/\" class=\"cta-button p-0 m-0\">Lire la suite<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday.png)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Le diagnostic de revente : un outil innovant pour augmenter votre chiffre d\u2019affaires!<\/div>\n                            \n                            <div class=\"exerpt\"><p>Augmentez votre taux de revente avec notre nouvel outil con\u00e7u et d\u00e9velopp\u00e9 avec l\u2019intelligence artificielle.  <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/fr-ca\/le-diagnostic-de-revente-un-outil-innovant-pour-augmenter-votre-chiffre-daffaires\/\" class=\"cta-button p-0 m-0\">Lire la suite<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/diag_1_redim.png)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Marketing 2026 : 12 dates cl\u00e9s pour dynamiser votre salon avec notre agence Ikosoft<\/div>\n                            \n                            <div class=\"exerpt\"><p>En 2026, la diff\u00e9rence se fera en pr\u00e9vision. Un salon de coiffure ou un institut qui planifie ses moments forts prend plus de rendez-vous, vend mieux ses services et optimise la revente de ses produits. Pour vous aider, voici un calendrier marketing 2026 avec des dates cl\u00e9s et des id\u00e9es pour des actions concr\u00e8tes et des solutions IKOSOFT pour automatiser et performer.  <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/fr-ca\/marketing-2026-12-dates-cles-pour-dynamiser-votre-salon-avec-notre-agence-ikosoft\/\" class=\"cta-button p-0 m-0\">Lire la suite<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2026\/01\/istockphoto-1283586118-2048x2048-1.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Tout ce que vous devez savoir sur la norme NF525 pour les logiciels de caisse enregistreuse<\/div>\n                            \n                            <div class=\"exerpt\"><p>La norme NF525, en vigueur depuis l\u2019application de l\u2019article 88 de la Loi sur les finances de 2015, r\u00e9git les logiciels de gestion des caisses enregistreuses. Elle concerne les professionnels soumis \u00e0 la TVA, en particulier les commer\u00e7ants, coiffeurs et esth\u00e9ticiens. <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/fr-ca\/tout-ce-que-vous-devez-savoir-sur-la-norme-nf525-pour-le-logiciel-de-caisse-enregistreuse-clone\/\" class=\"cta-button p-0 m-0\">Lire la suite<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/istockphoto-2054515915-2048x2048-1.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                    \n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n                \n            <\/div>\n\n            \n    \n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est-ce que le RCS? Rich Communication Services est un canal marketing qui combine les avantages du courrier et la port\u00e9e universelle du SMS, \u00e0 moindre co\u00fbt!   <\/p>\n","protected":false},"author":2,"featured_media":10953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[187,199],"tags":[],"class_list":["post-11018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-blogue-dikosoft","category-marketing-et-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RCS \u2013 Rich Communication Services | Ikosoft<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les avantages de RCS, un canal marketing plus attrayant et engageant. Favorisez l\u2019interaction et l\u2019exp\u00e9rience client avec des messages et du contenu personnalis\u00e9s!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RCS \u2013 Rich Communication Services | Ikosoft\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les avantages de RCS, un canal marketing plus attrayant et engageant. Favorisez l\u2019interaction et l\u2019exp\u00e9rience client avec des messages et du contenu personnalis\u00e9s!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/\" \/>\n<meta property=\"og:site_name\" content=\"ikosoft\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IKOSOFT\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-02T12:54:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T09:10:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"1366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aur\u00e9lie Couton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aur\u00e9lie Couton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/\"},\"author\":{\"name\":\"Aur\u00e9lie Couton\",\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/#\/schema\/person\/8f7a3ef67de7aa7fe8289299d857ccb4\"},\"headline\":\"RCS : La prochaine g\u00e9n\u00e9ration de communication avec la client\u00e8le\",\"datePublished\":\"2025-10-02T12:54:42+00:00\",\"dateModified\":\"2025-10-16T09:10:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/\"},\"wordCount\":2468,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday.png\",\"articleSection\":[\"Le blogue d\u2019Ikosoft\",\"Marketing et communication\"],\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/\",\"url\":\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/\",\"name\":\"RCS \u2013 Rich Communication Services | Ikosoft\",\"isPartOf\":{\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday.png\",\"datePublished\":\"2025-10-02T12:54:42+00:00\",\"dateModified\":\"2025-10-16T09:10:00+00:00\",\"description\":\"D\u00e9couvrez les avantages de RCS, un canal marketing plus attrayant et engageant. Favorisez l\u2019interaction et l\u2019exp\u00e9rience client avec des messages et du contenu personnalis\u00e9s!\",\"breadcrumb\":{\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#primaryimage\",\"url\":\"https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday.png\",\"contentUrl\":\"https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday.png\",\"width\":1201,\"height\":1366,\"caption\":\"Rich Communication Services RCS\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www2.ikosoft.com\/fr-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RCS : La prochaine g\u00e9n\u00e9ration de communication avec la client\u00e8le\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/#website\",\"url\":\"https:\/\/www2.ikosoft.com\/fr-ca\/\",\"name\":\"Ikosoft\",\"description\":\"Ikosoft Merlin - Logiciel de caisse certifi\u00e9 NF525 et de gestion pour salon de coiffure, institut de beaut\u00e9 et spa\",\"publisher\":{\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www2.ikosoft.com\/fr-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/#organization\",\"name\":\"Ikosoft\",\"url\":\"https:\/\/www2.ikosoft.com\/fr-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/logo_2_o.png\",\"contentUrl\":\"https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/logo_2_o.png\",\"width\":1481,\"height\":305,\"caption\":\"Ikosoft\"},\"image\":{\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/IKOSOFT\/\",\"https:\/\/www.instagram.com\/ikosoft\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/#\/schema\/person\/8f7a3ef67de7aa7fe8289299d857ccb4\",\"name\":\"Aur\u00e9lie Couton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c878609fa288ab762c90b454cc44982ec6aa8081e6fe2eea1ca28f2e49ac2d5e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c878609fa288ab762c90b454cc44982ec6aa8081e6fe2eea1ca28f2e49ac2d5e?s=96&d=mm&r=g\",\"caption\":\"Aur\u00e9lie Couton\"},\"url\":\"https:\/\/www2.ikosoft.com\/fr-ca\/author\/aurelie-couton\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RCS \u2013 Rich Communication Services | Ikosoft","description":"D\u00e9couvrez les avantages de RCS, un canal marketing plus attrayant et engageant. Favorisez l\u2019interaction et l\u2019exp\u00e9rience client avec des messages et du contenu personnalis\u00e9s!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/","og_locale":"fr_CA","og_type":"article","og_title":"RCS \u2013 Rich Communication Services | Ikosoft","og_description":"D\u00e9couvrez les avantages de RCS, un canal marketing plus attrayant et engageant. Favorisez l\u2019interaction et l\u2019exp\u00e9rience client avec des messages et du contenu personnalis\u00e9s!","og_url":"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/","og_site_name":"ikosoft","article_publisher":"https:\/\/www.facebook.com\/IKOSOFT\/","article_published_time":"2025-10-02T12:54:42+00:00","article_modified_time":"2025-10-16T09:10:00+00:00","og_image":[{"width":1201,"height":1366,"url":"https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday.png","type":"image\/png"}],"author":"Aur\u00e9lie Couton","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aur\u00e9lie Couton","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#article","isPartOf":{"@id":"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/"},"author":{"name":"Aur\u00e9lie Couton","@id":"https:\/\/www2.ikosoft.com\/fr-ca\/#\/schema\/person\/8f7a3ef67de7aa7fe8289299d857ccb4"},"headline":"RCS : La prochaine g\u00e9n\u00e9ration de communication avec la client\u00e8le","datePublished":"2025-10-02T12:54:42+00:00","dateModified":"2025-10-16T09:10:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/"},"wordCount":2468,"commentCount":0,"publisher":{"@id":"https:\/\/www2.ikosoft.com\/fr-ca\/#organization"},"image":{"@id":"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#primaryimage"},"thumbnailUrl":"https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday.png","articleSection":["Le blogue d\u2019Ikosoft","Marketing et communication"],"inLanguage":"fr-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/","url":"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/","name":"RCS \u2013 Rich Communication Services | Ikosoft","isPartOf":{"@id":"https:\/\/www2.ikosoft.com\/fr-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#primaryimage"},"image":{"@id":"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#primaryimage"},"thumbnailUrl":"https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday.png","datePublished":"2025-10-02T12:54:42+00:00","dateModified":"2025-10-16T09:10:00+00:00","description":"D\u00e9couvrez les avantages de RCS, un canal marketing plus attrayant et engageant. Favorisez l\u2019interaction et l\u2019exp\u00e9rience client avec des messages et du contenu personnalis\u00e9s!","breadcrumb":{"@id":"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#primaryimage","url":"https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday.png","contentUrl":"https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday.png","width":1201,"height":1366,"caption":"Rich Communication Services RCS"},{"@type":"BreadcrumbList","@id":"https:\/\/www2.ikosoft.com\/fr-ca\/rcs-la-prochaine-generation-de-communication-avec-la-clientele\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www2.ikosoft.com\/fr-ca\/"},{"@type":"ListItem","position":2,"name":"RCS : La prochaine g\u00e9n\u00e9ration de communication avec la client\u00e8le"}]},{"@type":"WebSite","@id":"https:\/\/www2.ikosoft.com\/fr-ca\/#website","url":"https:\/\/www2.ikosoft.com\/fr-ca\/","name":"Ikosoft","description":"Ikosoft Merlin - Logiciel de caisse certifi\u00e9 NF525 et de gestion pour salon de coiffure, institut de beaut\u00e9 et spa","publisher":{"@id":"https:\/\/www2.ikosoft.com\/fr-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www2.ikosoft.com\/fr-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/www2.ikosoft.com\/fr-ca\/#organization","name":"Ikosoft","url":"https:\/\/www2.ikosoft.com\/fr-ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www2.ikosoft.com\/fr-ca\/#\/schema\/logo\/image\/","url":"https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/logo_2_o.png","contentUrl":"https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/logo_2_o.png","width":1481,"height":305,"caption":"Ikosoft"},"image":{"@id":"https:\/\/www2.ikosoft.com\/fr-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IKOSOFT\/","https:\/\/www.instagram.com\/ikosoft"]},{"@type":"Person","@id":"https:\/\/www2.ikosoft.com\/fr-ca\/#\/schema\/person\/8f7a3ef67de7aa7fe8289299d857ccb4","name":"Aur\u00e9lie Couton","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/www2.ikosoft.com\/fr-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c878609fa288ab762c90b454cc44982ec6aa8081e6fe2eea1ca28f2e49ac2d5e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c878609fa288ab762c90b454cc44982ec6aa8081e6fe2eea1ca28f2e49ac2d5e?s=96&d=mm&r=g","caption":"Aur\u00e9lie Couton"},"url":"https:\/\/www2.ikosoft.com\/fr-ca\/author\/aurelie-couton\/"}]}},"_links":{"self":[{"href":"https:\/\/www2.ikosoft.com\/fr-ca\/wp-json\/wp\/v2\/posts\/11018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www2.ikosoft.com\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www2.ikosoft.com\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www2.ikosoft.com\/fr-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.ikosoft.com\/fr-ca\/wp-json\/wp\/v2\/comments?post=11018"}],"version-history":[{"count":36,"href":"https:\/\/www2.ikosoft.com\/fr-ca\/wp-json\/wp\/v2\/posts\/11018\/revisions"}],"predecessor-version":[{"id":11250,"href":"https:\/\/www2.ikosoft.com\/fr-ca\/wp-json\/wp\/v2\/posts\/11018\/revisions\/11250"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www2.ikosoft.com\/fr-ca\/wp-json\/wp\/v2\/media\/10953"}],"wp:attachment":[{"href":"https:\/\/www2.ikosoft.com\/fr-ca\/wp-json\/wp\/v2\/media?parent=11018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.ikosoft.com\/fr-ca\/wp-json\/wp\/v2\/categories?post=11018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.ikosoft.com\/fr-ca\/wp-json\/wp\/v2\/tags?post=11018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}