{"id":7993,"date":"2025-03-25T14:06:41","date_gmt":"2025-03-25T13:06:41","guid":{"rendered":"https:\/\/www2.ikosoft.com\/logiciel-crm\/"},"modified":"2026-04-09T15:50:30","modified_gmt":"2026-04-09T13:50:30","slug":"logiciel-crm","status":"publish","type":"page","link":"https:\/\/www2.ikosoft.com\/fr-ca\/logiciel-crm\/","title":{"rendered":"Logiciel CRM pour coiffeur et institut de beaut\u00e9"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb min_height=\u00a0\u00bb13px\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb max_height=\u00a0\u00bb100px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row module_id=\u00a0\u00bbiko-page-titles\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb100px\u00a0\u00bb height=\u00a0\u00bb100px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb custom_css_free_form=\u00a0\u00bb||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb30px\u00a0\u00bb background_color=\u00a0\u00bb#ed5946″ text_orientation=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb97.6px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb26px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

LOGICIEL CRM POUR COIFFEUR ET INSTITUT DE BEAUT\u00c9<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb3px||6px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1308px\u00a0\u00bb custom_padding=\u00a0\u00bb31px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb25px\u00a0\u00bb text_line_height=\u00a0\u00bb1.3em\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb20px|30px||30px|false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb20px|20px||20px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb inline_fonts=\u00a0\u00bbDIN Altenate Bold\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Merlin<\/span> est un logiciel CRM<\/span> pour coiffeur et institut de beaut\u00e9.<\/h2>\n

 <\/p>\n

CRM pour Customer Relationship Management ou gestion de la relation client.<\/h3>\n

 <\/p>\n

Merlin est une solution con\u00e7ue pour aider les salons de coiffure et instituts de beaut\u00e9\u00a0\u00e0 g\u00e9rer et fid\u00e9liser leur client\u00e8le.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb1300px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bb\/app\/uploads\/2025\/04\/iStock-2172888345.jpg\u00a0\u00bb title_text=\u00a0\u00bbCRM\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb54%\u00a0\u00bb width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb55%\u00a0\u00bb max_width_tablet=\u00a0\u00bb74%\u00a0\u00bb max_width_phone=\u00a0\u00bb89%\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb border_radii=\u00a0\u00bbon|20px|20px|20px|20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#faf2e8″ custom_margin=\u00a0\u00bb||-3px|||\u00a0\u00bb custom_padding=\u00a0\u00bb42px||1px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ module_class=\u00a0\u00bbinfos-wrapper\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1300px\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|-5px|auto||\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbGestion des clients et donn\u00e9es centralis\u00e9es\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_font_size=\u00a0\u00bb30px\u00a0\u00bb body_text_color=\u00a0\u00bb#565656″ background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb min_height=\u00a0\u00bb570px\u00a0\u00bb min_height_tablet=\u00a0\u00bb\u00a0\u00bb min_height_phone=\u00a0\u00bb\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb140px|23px|13px|22px||\u00a0\u00bb border_radii=\u00a0\u00bbon|20px|20px|20px|20px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset4″ box_shadow_horizontal=\u00a0\u00bb7px\u00a0\u00bb box_shadow_vertical=\u00a0\u00bb3px\u00a0\u00bb box_shadow_blur=\u00a0\u00bb13px\u00a0\u00bb box_shadow_spread=\u00a0\u00bb-11px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

 <\/p>\n

Merlin conserve toutes les informations clients : historique des prestations, achats, pr\u00e9f\u00e9rences et coordonn\u00e9es, dans une base de donn\u00e9es s\u00e9curis\u00e9e. Ce suivi personnalis\u00e9 permet une relation client plus forte et renforce la fid\u00e9lisation.<\/p>\n

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 <\/p>\n

Avec un agenda intuitif, Merlin facilite la gestion des rendez-vous, affiche les disponibilit\u00e9s des employ\u00e9s, \u00e9vite les doublons et envoie des rappels automatiques pour r\u00e9duire les rendez-vous manqu\u00e9s.<\/p>\n

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 <\/p>\n

Merlin inclut un module de facturation et d\u2019encaissement complet, offrant une prise en charge des tiroirs-caisse, des terminaux de paiement \u00e9lectronique (TPE), et des transactions en temps r\u00e9el. Les paiements sont simplifi\u00e9s et s\u00e9curis\u00e9s, avec des factures et un historique de chaque transaction facilement accessible.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ module_class=\u00a0\u00bbinfos-wrapper\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb1300px\u00a0\u00bb min_height=\u00a0\u00bb522px\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|-5px|auto||\u00a0\u00bb custom_padding=\u00a0\u00bb|0px|0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbFid\u00e9lisation et offres personnalis\u00e9es\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#000000″ header_font_size=\u00a0\u00bb30px\u00a0\u00bb body_text_color=\u00a0\u00bb#565656″ background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb min_height=\u00a0\u00bb427px\u00a0\u00bb min_height_tablet=\u00a0\u00bbauto\u00a0\u00bb min_height_phone=\u00a0\u00bbauto\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb140px|23px|37px|22px||\u00a0\u00bb border_radii=\u00a0\u00bbon|20px|20px|20px|20px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset4″ box_shadow_horizontal=\u00a0\u00bb7px\u00a0\u00bb box_shadow_vertical=\u00a0\u00bb3px\u00a0\u00bb box_shadow_blur=\u00a0\u00bb13px\u00a0\u00bb box_shadow_spread=\u00a0\u00bb-11px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

 <\/p>\n

Gr\u00e2ce aux informations clients, Merlin permet de cr\u00e9er des promotions cibl\u00e9es et des offres sp\u00e9ciales. La segmentation avanc\u00e9e permet de mettre en place des actions de fid\u00e9lisation efficaces, encourageant les visites r\u00e9p\u00e9t\u00e9es et augmentant la satisfaction.<\/p>\n

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 <\/p>\n

Merlin permet de g\u00e9rer des campagnes de communication par SMS de mani\u00e8re automatis\u00e9e, avec des notifications et rappels de rendez-vous. Cette fonctionnalit\u00e9 favorise un lien constant avec les clients, essentiel pour maintenir leur engagement.<\/p>\n

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 <\/p>\n

La gestion des stocks en temps r\u00e9el de Merlin vous permet de suivre facilement les produits utilis\u00e9s et vendus, d\u2019\u00e9viter les ruptures, et d\u2019assurer un r\u00e9approvisionnement optimal pour maintenir une satisfaction client constante.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#faf2e8″ custom_margin=\u00a0\u00bb-4px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb53px||5px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

<\/p>\n

\n <\/i>\n

Collecte de donn\u00e9es<\/b><\/p>\n <\/div><\/div><\/p>\n

\n <\/i>\n

Ciblage client plus pr\u00e9cis<\/b><\/p>\n <\/div><\/div><\/p>\n

\n <\/i>\n

Am\u00e9lioration de la relation client<\/b><\/p>\n <\/div><\/div><\/p>\n

\n <\/i>\n

Optimisation des performances<\/b><\/p>\n <\/div><\/div><\/p>\n

<\/div>\n

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LOGICIEL…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-7993","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nLogiciel CRM pour coiffeur et institut de beaut\u00e9 | Ikosoft<\/title>\n<meta name=\"description\" content=\"Logiciel CRM pour coiffeur : outil de gestion des fichiers clients et actions de fid\u00e9lisations pour votre salon de coiffure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.ikosoft.com\/fr-ca\/logiciel-crm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logiciel CRM pour coiffeur et institut de beaut\u00e9 | Ikosoft\" \/>\n<meta property=\"og:description\" content=\"Logiciel CRM pour coiffeur : outil de gestion des fichiers clients et actions de fid\u00e9lisations pour votre salon de coiffure.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www2.ikosoft.com\/fr-ca\/logiciel-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"ikosoft\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IKOSOFT\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T13:50:30+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/logiciel-crm\/\",\"url\":\"https:\/\/www2.ikosoft.com\/fr-ca\/logiciel-crm\/\",\"name\":\"Logiciel CRM pour coiffeur et institut de beaut\u00e9 | Ikosoft\",\"isPartOf\":{\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/#website\"},\"datePublished\":\"2025-03-25T13:06:41+00:00\",\"dateModified\":\"2026-04-09T13:50:30+00:00\",\"description\":\"Logiciel CRM pour coiffeur : outil de gestion des fichiers clients et actions de fid\u00e9lisations pour votre salon de coiffure.\",\"breadcrumb\":{\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/logiciel-crm\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www2.ikosoft.com\/fr-ca\/logiciel-crm\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/logiciel-crm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www2.ikosoft.com\/fr-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Logiciel CRM pour coiffeur et institut de beaut\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www2.ikosoft.com\/fr-ca\/#website\",\"url\":\"https:\/\/www2.ikosoft.com\/fr-ca\/\",\"name\":\"Ikosoft\",\"description\":\"Ikosoft Merlin - 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