{"id":10342,"date":"2025-03-14T14:32:54","date_gmt":"2025-03-14T13:32:54","guid":{"rendered":"https:\/\/www2.ikosoft.com\/caracteristiques\/communication-marketing\/"},"modified":"2025-08-28T14:34:58","modified_gmt":"2025-08-28T12:34:58","slug":"communication-marketing","status":"publish","type":"page","link":"https:\/\/www2.ikosoft.com\/fr-ca\/caracteristiques\/communication-marketing\/","title":{"rendered":"COMMUNICATION & MARKETING"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” min_height=”13px” height=”100px” max_height=”100px” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row module_id=”iko-page-titles” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” module_alignment=”center” min_height=”100px” height=”100px” custom_padding=”0px||0px|||” custom_css_free_form=”||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” background_color=”#ed5946″ text_orientation=”center” min_height=”97.6px” custom_margin=”||0px||false|false” custom_padding=”26px||0px||false|false” global_colors_info=”{}”]<\/p>\n

LOGICIEL DE FID\u00c9LISATION DE LA CLIENT\u00c8LE POUR LES COIFFEURS ET LES INSTITUTS DE BEAUT\u00c9<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”3px||6px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” max_width=”1308px” custom_padding=”36px|||2px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_font_size=”41px” text_line_height=”1.1em” header_font_size=”36px” header_2_text_color=”#000000″ header_2_font_size=”50px” width=”49%” module_alignment=”center” min_height=”0px” custom_padding_tablet=”20px||||false|false” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Exploitez votre fichier client<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”DIN Condensed Bold||||||||” text_font_size=”32px” text_line_height=”1.2em” header_text_align=”center” header_2_text_align=”center” text_orientation=”center” width=”100%” custom_padding=”|0px||0px|false|false” custom_padding_tablet=”|30px||30px|false|false” custom_padding_phone=”|30px||30px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Merlin est un logiciel innovant<\/span>. Il vous permet d\u2019utiliser votre dossier client selon des crit\u00e8res choisis. En \u00e9troite collaboration avec l\u2019agence marketing d\u2019Ikosoft<\/span>, cr\u00e9ez des filtres pr\u00e9cis pour donner vie \u00e0 vos campagnes marketing<\/span> ! <\/p>\n

Toutes les possibilit\u00e9s s\u2019offrent \u00e0 vous : que ce soit par la poste, par courriel, par SMS classique, par SMS enrichi<\/span> (avec ou sans animation), par coupons personnalisables<\/span> suivant le re\u00e7u ou par MVR <\/span>(Direct Voice Message Answering Machine), votre strat\u00e9gie peut prendre n\u2019importe quelle forme pour atteindre vos objectifs.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”3px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1300px” custom_padding=”6px||2px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”22px” custom_padding=”14px|56px|0px|||” custom_padding_tablet=”14px|30px|0px|30px|false|false” custom_padding_phone=”14px|30px|0px|30px|false|false” custom_padding_last_edited=”on|tablet” text_font_size_tablet=”18px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Renforcez vos liens avec la carte de fid\u00e9lit\u00e9 virtuelle<\/h3>\n

<\/h3>\n

Pour mettre en place une carte de fid\u00e9lit\u00e9 virtuelle efficace, vous devez d\u2019abord d\u00e9finir votre strat\u00e9gie en tenant compte de trois param\u00e8tres cl\u00e9s :<\/p>\n

\u2022 les conditions d\u2019application du programme<\/p>\n

\u2022 l\u2019attribution de points<\/p>\n

\u2022 l\u2019utilisation de ces points par les clients<\/p>\n

Une fois ces param\u00e8tres \u00e9tablis, associez la carte de fid\u00e9lit\u00e9 \u00e0 un profil sp\u00e9cifique et au dossier client correspondant pour activer le programme. Cette approche simple, pratique et avantageuse vous permettra de renforcer vos liens avec vos clients, tout en leur offrant une exp\u00e9rience personnalis\u00e9e et enrichissante. <\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/08\/mockup_fichier_client-basse-def.png” alt=”merlin-client-fichier-POS-software” title_text=”Profil client Merlin” disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” min_height=”481.7px” custom_padding=”125px|||||” custom_padding_tablet=”||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” min_height=”427.9px” custom_padding=”3px||77px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1300px” custom_padding=”6px||2px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”\/app\/uploads\/2025\/04\/mockup_mini_site_1.png” alt=”Mini-site de regroupement de liens Web pour coiffeurs ” title_text=”m\u00e9dias sociaux” disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” width=”42%” max_width=”76%” module_alignment=”center” min_height=”487.5px” custom_margin=”|||181px||” custom_padding=”69px|0px|0px|||” hover_enabled=”0″ global_colors_info=”{}” width_last_edited=”on|desktop” min_height_last_edited=”on|desktop” sticky_enabled=”0″ width_tablet=”42%” width_phone=”42%” min_height_tablet=”487.5px” min_height_phone=”487.5px”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”22px” custom_margin=”|||-8px||” custom_padding=”121px|44px||19px||” custom_padding_tablet=”17px|30px||30px|false|false” custom_padding_phone=”0px|30px|0px|30px|false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”16px” text_font_size_phone=”16px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

<\/h2>\n

Boostez votre pr\u00e9sence en ligne<\/h3>\n

 <\/p>\n

Regroupez tous vos liens vers les m\u00e9dias sociaux et vos sites Web en un seul endroit gr\u00e2ce \u00e0 notre solution de mini-site.<\/p>\n

Ce mini-site vous offre une approche multicanale, consolidant votre pr\u00e9sence en ligne de mani\u00e8re pratique et efficace.<\/p>\n

Avec la possibilit\u00e9 de partager votre mini-site sous forme de code QR, vous offrez \u00e0 vos clients un acc\u00e8s instantan\u00e9 \u00e0 toutes vos plateformes en un seul scan.<\/p>\n

Simplifiez la navigation de vos visiteurs et maximisez votre visibilit\u00e9 sur le web.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”3px||24px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”12px||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”DIN Condensed Bold||||||||” text_font_size=”36px” text_line_height=”1.2em” header_font_size=”36px” header_2_text_color=”#000000″ header_2_font_size=”50px” width=”100%” module_alignment=”center” min_height=”0px” custom_margin=”|||123px||” custom_padding=”|||0px||” custom_padding_tablet=”|||0px||” custom_padding_phone=”|20px||20px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Attirez de nouveaux clients et ravissez vos clients existants avec la carte-cadeau \u00e9lectronique<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 0%|#faf2e8 99%” min_height=”899.4px” custom_margin=”||-3px|||” custom_padding=”1px||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ module_class=”infos-wrapper” _builder_version=”4.27.4″ _module_preset=”default” max_width=”1300px” custom_margin=”|auto|-229px|auto||” custom_padding=”3px|0px|0px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Imm\u00e9diatet\u00e9” _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#000000″ header_font_size=”30px” body_text_color=”#565656″ background_color=”#FFFFFF” width=”100%” min_height=”300px” custom_padding=”140px|23px|12px|22px||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset4″ box_shadow_horizontal=”7px” box_shadow_vertical=”3px” box_shadow_blur=”13px” box_shadow_spread=”-11px” global_colors_info=”{}”]<\/p>\n

Envoyez des cadeaux instantan\u00e9ment, m\u00eame \u00e0 la derni\u00e8re minute. Pas besoin d\u2019attendre la livraison postale, la e-carte-cadeau est envoy\u00e9e directement par courriel. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Personnalisation” _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#000000″ header_font_size=”30px” body_text_color=”#565656″ background_color=”#FFFFFF” min_height=”314px” custom_padding=”139px|21px|12px|21px||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset4″ box_shadow_horizontal=”7px” box_shadow_vertical=”3px” box_shadow_blur=”13px” box_shadow_spread=”-11px” global_colors_info=”{}”]<\/p>\n

Personnalisez la carte \u00e9lectronique avec des messages sp\u00e9ciaux et des designs uniques pour chaque occasion.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Souplesse” _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#000000″ header_font_size=”30px” body_text_color=”#565656″ background_color=”#FFFFFF” min_height=”314px” custom_padding=”139px|21px|12px|21px||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset4″ box_shadow_horizontal=”7px” box_shadow_vertical=”3px” box_shadow_blur=”13px” box_shadow_spread=”-11px” global_colors_info=”{}”]<\/p>\n

Donnez \u00e0 ceux qui re\u00e7oivent la carte \u00e9lectronique la possibilit\u00e9 de choisir le produit ou le service qui leur convient le mieux.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|auto|-2px|auto||” custom_margin_tablet=”|auto||auto|false|false” custom_margin_phone=”|auto||auto|false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|||” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ module_class=”infos-wrapper” _builder_version=”4.27.4″ _module_preset=”default” max_width=”1300px” min_height=”1019px” custom_margin=”|auto|-650px|auto||” custom_padding=”13px|0px|0px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”S\u00e9curit\u00e9” _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#000000″ header_font_size=”30px” body_text_color=”#565656″ background_color=”#FFFFFF” width=”100%” min_height=”310px” custom_padding=”140px|23px|32px|22px||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset4″ box_shadow_horizontal=”7px” box_shadow_vertical=”3px” box_shadow_blur=”13px” box_shadow_spread=”-11px” global_colors_info=”{}”]<\/p>\n

\u00c9vitez le risque de perte ou de vol associ\u00e9 aux cartes-cadeaux physiques.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Respect de l\u2019environnement” _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#000000″ header_font_size=”30px” body_text_color=”#565656″ background_color=”#FFFFFF” min_height=”310px” custom_padding=”139px|21px|2px|21px||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset4″ box_shadow_horizontal=”7px” box_shadow_vertical=”3px” box_shadow_blur=”13px” box_shadow_spread=”-11px” global_colors_info=”{}”]<\/p>\n

Aidez \u00e0 pr\u00e9server l\u2019environnement en r\u00e9duisant l\u2019utilisation de mat\u00e9riaux physiques gr\u00e2ce \u00e0 une solution enti\u00e8rement num\u00e9rique.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Carte-cadeau \u00e9lectronique” _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#000000″ header_font_size=”30px” body_text_color=”#565656″ background_color=”#FFFFFF” min_height=”300px” custom_margin=”||24px|||” custom_padding=”135px|22px|15px|24px||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset4″ box_shadow_horizontal=”7px” box_shadow_vertical=”3px” box_shadow_blur=”13px” box_shadow_spread=”-11px” global_colors_info=”{}”]<\/p>\n

Optez pour la modernit\u00e9 et la praticit\u00e9 avec la e-carte-cadeau, un moyen rapide, flexible et \u00e9cologique de faire plaisir en toutes occasions!<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” min_height=”250.3px” custom_margin=”|auto|39px|auto||” custom_padding=”6px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/onlinebooking.ikosoft.com\/882931433D393203E4A300068\/FRA\/Vouchers\/DefineVoucherAmount?voucherType=Amount” button_text=”Essayez la carte-cadeau \u00e9lectronique!” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#ed5946″ button_border_radius=”31px” custom_margin=”6px||29px|||” global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_font_size=”36px” text_line_height=”1.1em” header_font_size=”36px” header_2_text_color=”#000000″ header_2_font_size=”50px” width=”100%” module_alignment=”center” min_height=”0px” custom_margin=”|83px||83px||false” custom_padding=”|0px||0px||” custom_padding_tablet=”|20px||20px|false|false” custom_padding_phone=”|20px||20px|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Offrez \u00e0 votre entreprise une visibilit\u00e9 in\u00e9gal\u00e9e gr\u00e2ce \u00e0 nos strat\u00e9gies sur mesure!<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”DIN Altenate Bold||||||||” text_font_size=”22px” custom_padding_tablet=”|20px||20px|false|false” custom_padding_phone=”|20px||20px|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Notre agence de marketing et de communication est pr\u00e9sente pour vous accompagner dans l\u2019optimisation de votre strat\u00e9gie, gr\u00e2ce \u00e0 nos logiciels innovants :<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n


\n <\/i>\n

G\u00e9rez votre dossier client<\/b><\/p>\n <\/div><\/div>

\n <\/i>\n

Fid\u00e9liser la client\u00e8le<\/b><\/p>\n <\/div><\/div>

\n <\/i>\n

Augmentez votre visibilit\u00e9 en ligne<\/b><\/p>\n <\/div><\/div>

\n <\/i>\n

Boostez vos ventes<\/b><\/p>\n <\/div><\/div>
<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”22px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www2.ikosoft.com\/fr-ca\/contact\/” button_text=”Besoin de conseils personnalis\u00e9s?” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#ed5946″ button_border_radius=”31px” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

LOGICIEL…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":8969,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-10342","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nLogiciel de fid\u00e9lisation de la client\u00e8le Merlin - Coiffeur et salon de beaut\u00e9 | Ikosoft<\/title>\n<meta name=\"description\" content=\"Outils marketing pour augmenter votre chiffre d\u2019affaires : Mail, Emails, SMS, coupons suivant la r\u00e9ception, MVR, SMS enrichis avec ou sans animation. 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