{"id":7992,"date":"2025-03-25T14:06:41","date_gmt":"2025-03-25T13:06:41","guid":{"rendered":"https:\/\/www2.ikosoft.com\/logiciel-crm\/"},"modified":"2025-07-04T13:50:36","modified_gmt":"2025-07-04T11:50:36","slug":"logiciel-crm","status":"publish","type":"page","link":"https:\/\/www2.ikosoft.com\/fr-be\/logiciel-crm\/","title":{"rendered":"Logiciel CRM pour coiffeur et institut de beaut\u00e9"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” min_height=”13px” height=”100px” max_height=”100px” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row module_id=”iko-page-titles” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” module_alignment=”center” min_height=”100px” height=”100px” custom_padding=”0px||0px|||” custom_css_free_form=”||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” background_color=”#ed5946″ text_orientation=”center” min_height=”97.6px” custom_margin=”||0px||false|false” custom_padding=”26px||0px||false|false” global_colors_info=”{}”]<\/p>\n

LOGICIEL CRM POUR COIFFEUR ET INSTITUT DE BEAUT\u00c9<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”3px||6px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” max_width=”1308px” custom_padding=”31px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”25px” text_line_height=”1.3em” width=”100%” custom_padding_tablet=”20px|30px||30px|false|false” custom_padding_phone=”20px|20px||20px|false|false” custom_padding_last_edited=”on|tablet” hover_enabled=”0″ inline_fonts=”DIN Altenate Bold” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Merlin<\/span> est un logiciel CRM<\/span> pour coiffeur et institut de beaut\u00e9.<\/h2>\n

 <\/p>\n

CRM pour Customer Relationship Management ou gestion de la relation client.<\/h3>\n

 <\/p>\n

Merlin est une solution con\u00e7ue pour aider les salons de coiffure et instituts de beaut\u00e9 \u00e0 g\u00e9rer et fid\u00e9liser leur client\u00e8le.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1300px” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”\/app\/uploads\/2025\/04\/iStock-2172888345.jpg” title_text=”CRM” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”54%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” max_width=”55%” max_width_tablet=”74%” max_width_phone=”89%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#faf2e8″ custom_margin=”||-3px|||” custom_padding=”42px||1px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ module_class=”infos-wrapper” _builder_version=”4.27.4″ _module_preset=”default” max_width=”1300px” custom_margin=”|auto|-5px|auto||” custom_padding=”|0px|0px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Gestion des clients et donn\u00e9es centralis\u00e9es” _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#000000″ header_font_size=”30px” body_text_color=”#565656″ background_color=”#FFFFFF” width=”100%” min_height=”570px” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” custom_padding=”140px|23px|13px|22px||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset4″ box_shadow_horizontal=”7px” box_shadow_vertical=”3px” box_shadow_blur=”13px” box_shadow_spread=”-11px” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

Merlin conserve toutes les informations clients : historique des prestations, achats, pr\u00e9f\u00e9rences et coordonn\u00e9es, dans une base de donn\u00e9es s\u00e9curis\u00e9e. Ce suivi personnalis\u00e9 permet une relation client plus forte et renforce la fid\u00e9lisation. <\/p>\n

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 <\/p>\n

Avec un agenda intuitif, Merlin facilite la gestion des rendez-vous, affiche les disponibilit\u00e9s des employ\u00e9s, \u00e9vite les doublons et envoie des rappels automatiques pour r\u00e9duire les rendez-vous manqu\u00e9s.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Facturation, encaissement et gestion des paiements” _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#000000″ header_font_size=”30px” body_text_color=”#565656″ background_color=”#FFFFFF” min_height=”567.5px” min_height_tablet=”auto” min_height_phone=”auto” min_height_last_edited=”on|tablet” custom_margin=”||-4px|||” custom_padding=”135px|22px|5px|24px||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset4″ box_shadow_horizontal=”7px” box_shadow_vertical=”3px” box_shadow_blur=”13px” box_shadow_spread=”-11px” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

Merlin inclut un module de facturation et d\u2019encaissement complet, offrant une prise en charge des tiroirs-caisse, des terminaux de paiement \u00e9lectronique (TPE), et des transactions en temps r\u00e9el. Les paiements sont simplifi\u00e9s et s\u00e9curis\u00e9s, avec des factures et un historique de chaque transaction facilement accessible. <\/p>\n

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 <\/p>\n

Gr\u00e2ce aux informations clients, Merlin permet de cr\u00e9er des promotions cibl\u00e9es et des offres sp\u00e9ciales. La segmentation avanc\u00e9e permet de mettre en place des actions de fid\u00e9lisation efficaces, encourageant les visites r\u00e9p\u00e9t\u00e9es et augmentant la satisfaction. <\/p>\n

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 <\/p>\n

Merlin permet de g\u00e9rer des campagnes de communication par SMS de mani\u00e8re automatis\u00e9e, avec des notifications et rappels de rendez-vous. Cette fonctionnalit\u00e9 favorise un lien constant avec les clients, essentiel pour maintenir leur engagement. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Suivi et gestion des stocks” _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#000000″ header_font_size=”30px” body_text_color=”#565656″ background_color=”#FFFFFF” min_height=”483.5px” min_height_tablet=”auto” min_height_phone=”auto” min_height_last_edited=”on|tablet” custom_margin=”||-4px|||” custom_padding=”140px|22px|43px|24px||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset4″ box_shadow_horizontal=”7px” box_shadow_vertical=”3px” box_shadow_blur=”13px” box_shadow_spread=”-11px” global_colors_info=”{}”]<\/p>\n

 <\/p>\n

La gestion des stocks en temps r\u00e9el de Merlin vous permet de suivre facilement les produits utilis\u00e9s et vendus, d\u2019\u00e9viter les ruptures, et d\u2019assurer un r\u00e9approvisionnement optimal pour maintenir une satisfaction client constante.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#faf2e8″ custom_margin=”-4px|||||” custom_padding=”53px||5px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

<\/p>\n

\n <\/i>\n

Collecte de donn\u00e9es<\/b><\/p>\n <\/div><\/div><\/p>\n

\n <\/i>\n

Ciblage client plus pr\u00e9cis<\/b><\/p>\n <\/div><\/div><\/p>\n

\n <\/i>\n

Am\u00e9lioration de la relation client<\/b><\/p>\n <\/div><\/div><\/p>\n

\n <\/i>\n

Optimisation des performances<\/b><\/p>\n <\/div><\/div><\/p>\n

<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”6px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”\/contact\/service-commercial\/” button_text=”Besoin de conseils d\u2019expert ?” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#ed5946″ button_border_radius=”31px” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

LOGICIEL…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-7992","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nLogiciel CRM pour coiffeur et institut de beaut\u00e9 | Ikosoft<\/title>\n<meta name=\"description\" content=\"Logiciel CRM pour coiffeur : outil de gestion des fichiers clients et actions de fid\u00e9lisations pour votre salon de coiffure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.ikosoft.com\/fr-be\/logiciel-crm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logiciel CRM pour coiffeur et 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