{"id":11017,"date":"2025-10-02T14:54:42","date_gmt":"2025-10-02T12:54:42","guid":{"rendered":"https:\/\/www2.ikosoft.com\/rcs-the-new-generation-of-customer-communication\/"},"modified":"2025-10-16T11:09:55","modified_gmt":"2025-10-16T09:09:55","slug":"rcs-the-new-generation-of-customer-communication","status":"publish","type":"post","link":"https:\/\/www2.ikosoft.com\/en\/rcs-the-new-generation-of-customer-communication\/","title":{"rendered":"RCS: The new generation of customer communication"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;13px&#8221; height=&#8221;100px&#8221; max_height=&#8221;100px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_id=&#8221;iko-page-titles&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;100px&#8221; height=&#8221;100px&#8221; custom_padding=&#8221;0px||0px|||&#8221; custom_css_free_form=&#8221;||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;30px&#8221; background_color=&#8221;#ed5946&#8243; text_orientation=&#8221;center&#8221; min_height=&#8221;97.6px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;26px||0px||false|false&#8221; custom_padding_tablet=&#8221;26px|37px|17px|37px|false|false&#8221; custom_padding_phone=&#8221;18px|12px|12px|12px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">RCS &#8211; Rich Communication Services<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||6px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1308px&#8221; custom_margin=&#8221;|auto|-9px|auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;39px|30px|0px|30px|false|false&#8221; custom_padding_phone=&#8221;|18px||18px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>RCS: The new generation of customer communication<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1323px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|auto|77px|auto||&#8221; custom_padding=&#8221;17px|10px|0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday-1.png&#8221; alt=&#8221;RCS- Rich Communication Services&#8221; title_text=&#8221;RCS Black Friday&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;51%&#8221; width_phone=&#8221;64%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;&#8221; max_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;|19px||||&#8221; custom_margin_tablet=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_phone=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|1px||||&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3><strong>What is the <span style=%22color: #eb5a47;%22>RCS <\/span>?<\/strong><\/h3>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22text-align: center;%22><strong>What is the <span style=%22color: #eb5a47;%22>RCS <\/span>?<\/strong><\/h3>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.3em&#8221; header_line_height=&#8221;1.4em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;48px|||||&#8221; custom_margin_tablet=&#8221;13px|||||&#8221; custom_margin_phone=&#8221;auto||auto||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;19px|69px||69px|false|true&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; text_font_tablet=&#8221;&#8221; text_font_phone=&#8221;&#8221; text_font_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;1.4em&#8221; header_line_height_phone=&#8221;1.4em&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; header_3_font_tablet=&#8221;&#8221; header_3_font_phone=&#8221;&#8221; header_3_font_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;34px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3><strong>What is the <span style=\"color: #eb5a47;\">RCS <\/span>?<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<h4 style=%22text-align: justify;%22>Visit <span style=%22color: #eb5a47;%22><br \/>\n  <strong>Rich Communication Services (RCS)<\/strong><br \/>\n<\/span> is a more modern, interactive marketing channel. It enables you to communicate in an enriched, dynamic and engaging way. Unlike traditional SMS, RCS integrates multimedia elements (images, videos, carousels), action buttons and a design similar to that of instant messaging applications.  <\/h4>\n<h4>With <span style=%22color: #eb5a47;%22>RCS<\/span>, <span style=%22color: #eb5a47;%22>communication <\/span>becomes a <span style=%22color: #eb5a47;%22>truly <strong>immersive customer experience<\/strong><\/span>: booking appointments, confirming services or interactive promotions.<\/h4>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h4 style=%22text-align: justify;%22>Visit <span style=%22color: #eb5a47;%22><br \/>\n  <strong>Rich Communication Services (RCS)<\/strong><br \/>\n<\/span> is a more modern, interactive marketing channel. It enables you to communicate in an enriched, dynamic and engaging way. Unlike traditional SMS, RCS integrates multimedia elements (images, videos, carousels), action buttons and a design similar to that of instant messaging applications.  <\/h4>\n<h4>With <span style=%22color: #eb5a47;%22>RCS<\/span>, <span style=%22color: #eb5a47;%22>communication <\/span>becomes a <span style=%22color: #eb5a47;%22>truly <strong>immersive customer experience<\/strong><\/span>: booking appointments, confirming services or interactive promotions.<\/h4>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.3em&#8221; header_line_height=&#8221;2em&#8221; header_4_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||-64px|||&#8221; custom_padding_tablet=&#8221;19px|68px||68px|false|false&#8221; custom_padding_phone=&#8221;19px|28px||33px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|tablet&#8221; header_line_height_tablet=&#8221;1.4em&#8221; header_line_height_phone=&#8221;1.4em&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; header_4_font_tablet=&#8221;&#8221; header_4_font_phone=&#8221;&#8221; header_4_font_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;20px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4 style=\"text-align: justify;\">Visit <span style=\"color: #eb5a47;\"><br \/>\n  <strong>Rich Communication Services (RCS)<\/strong><br \/>\n<\/span> is a more modern, interactive marketing channel. It enables you to communicate in an enriched, dynamic and engaging way. Unlike traditional SMS, RCS integrates multimedia elements (images, videos, carousels), action buttons and a design similar to that of instant messaging applications.  <\/h4>\n<h4>With <span style=\"color: #eb5a47;\">RCS<\/span>, <span style=\"color: #eb5a47;\">communication <\/span>becomes a <span style=\"color: #eb5a47;\">truly <strong>immersive customer experience<\/strong><\/span>: booking appointments, confirming services or interactive promotions.<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#faf2e8&#8243; min_height=&#8221;555.5px&#8221; custom_margin=&#8221;||-13px||false|false&#8221; custom_padding=&#8221;1px||17px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; module_class=&#8221;infos-wrapper&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; 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min_height_phone=&#8221;auto&#8221; min_height_last_edited=&#8221;on|tablet&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;&#8221; max_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||-17px|||&#8221; custom_padding=&#8221;140px|23px|13px|22px||&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>With certified RCS, your messages stand out, inspire confidence and attract more attention.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Enhanced experience  &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;330px&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;483.5px&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;139px|21px|17px|21px||&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Your customers interact directly via buttons, images or integrated links.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Simplify your management&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;330px&#8221; min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;482.5px&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||-4px|||&#8221; custom_padding=&#8221;135px|22px|5px|24px||&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Adapt the message to your marketing campaigns and build loyalty.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Measurable performance&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; width=&#8221;99.1%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;330px&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;323px&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||6px|||&#8221; custom_margin_tablet=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_phone=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;140px|10px|6px|22px||&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>RCS offers advanced statistics to track your impact.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FAF2E8&#8243; min_height=&#8221;95.2px&#8221; min_height_tablet=&#8221;128.9px&#8221; min_height_phone=&#8221;101.9px&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-137px||auto||false|false&#8221; custom_margin_tablet=&#8221;5px||2px||false|false&#8221; custom_margin_phone=&#8221;-7px||2px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;4px||0px|||&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;86.4px&#8221; custom_margin=&#8221;2px|auto|-11px|auto||&#8221; custom_padding=&#8221;16px||0px|2px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#EB5A47&#8243; text_font_size=&#8221;50px&#8221; custom_margin=&#8221;3px||-39px|||&#8221; custom_margin_tablet=&#8221;28px||-39px||false|false&#8221; custom_margin_phone=&#8221;45px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">RCS key figures<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FAF2E8&#8243; min_height=&#8221;144.8px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;8px||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto||auto|false|false&#8221; custom_padding=&#8221;13px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;46px&#8221; custom_margin=&#8221;||23px|||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><div class=\"row\" style=\"display:flex;justify-content: space-evenly;\"><br \/><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-blog\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Reading rate: 80%.<\/b><\/p>\n            <\/div><\/div><br \/><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-analyse_activite\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Click-through rate: 3 to 7 times higher than a rich SMS<\/b><\/p>\n            <\/div><\/div><br \/><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-client_fidele\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Commitment rate: over 50%.<\/b><\/p>\n            <\/div><\/div><br \/><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-augmenter\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Conversion rate: multiplied by 3.<\/b><\/p>\n            <\/div><\/div><br \/><\/div><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#EB5A47&#8243; text_font_size=&#8221;50px&#8221; custom_margin=&#8221;3px||66px|||&#8221; custom_margin_tablet=&#8221;16px||66px||false|false&#8221; custom_margin_phone=&#8221;45px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;12px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"text-align: center;\">In short, the RCS is a real opportunity to boost communications for hair salons and beauty salons.<\/h4>\n<h4 style=\"text-align: center;\">Innovative technology that transforms a simple message into a <strong>powerful lever for loyalty and growth<\/strong>.<\/h4>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www2.ikosoft.com\/en\/contact\/&#8221; button_text=&#8221;Contact an Ikosoft expert&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ed5946&#8243; button_border_radius=&#8221;31px&#8221; custom_margin=&#8221;-37px||10px||false|false&#8221; custom_margin_tablet=&#8221;-26px||10px|-14px|false|false&#8221; custom_margin_phone=&#8221;-26px||10px|-14px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||5px||false|false&#8221; custom_padding_tablet=&#8221;0px||1px|13px|false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;20px&#8221; button_text_size_phone=&#8221;20px&#8221; button_text_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;artilcles-subtitles&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;50px&#8221; custom_margin=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Ikosoft blog<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;50px&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;3px&#8221; custom_padding=&#8221;6px|||||&#8221; custom_padding_tablet=&#8221;6px|||||&#8221; custom_padding_phone=&#8221;|||30px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Latest articles<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-14px|auto|-10px|auto||&#8221; custom_padding=&#8221;|||79px||&#8221; custom_padding_tablet=&#8221;|||79px||&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n            \n            <div id=\"article-carousel-all\" class=\"ikosoft-carousel-container articles owl-carousel\" data-items=\"1\">\n\n                \n                    <div id=\"et-boc\" class=\"et-boc\">\n\t\t\t<div id=\"et_builder_outer_content\" class=\"et_builder_outer_content\">\n\t\t                    \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Marketing 2025: 10 key dates to guide your strategic plan.<\/div>\n                            \n                            <div class=\"exerpt\"><p>To maximize the impact of your marketing campaigns, it&#8217;s essential to plan them around the key elements of the year.<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/en\/marketing-2025-10-key-dates-to-guide-your-strategic-plan\/\" class=\"cta-button p-0 m-0\">Read more<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/01\/johann_bartoche_01.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">I&#8217;m opening my Salon\/Institute. What tools do I need?<\/div>\n                            \n                            <div class=\"exerpt\"><p>When you decide to open your own hair salon or beauty salon, one of the first crucial steps is to equip yourself with the right tools to ensure your business runs smoothly&#8230;<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/en\/im-opening-my-salon-institute-what-tools-do-i-need\/\" class=\"cta-button p-0 m-0\">Read more<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/article-jouvre-mon-salon.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">All you need to know about the NF525 standard for cash register software<\/div>\n                            \n                            <div class=\"exerpt\"><p>The NF525 standard, in force since the application of Article 88 of the 2015 Finance Act, provides a framework for cash management software. It concerns professionals subject to VAT, including shopkeepers, hairdressers and beauticians. <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/en\/all-you-need-to-know-about-the-nf525-standard-for-cash-register-software\/\" class=\"cta-button p-0 m-0\">Read more<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/istockphoto-2054515915-2048x2048-1.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">How can I make my day-to-day management easier with cash register software?<\/div>\n                            \n                            <div class=\"exerpt\"><p>Between scheduling appointments, managing inventory, keeping track of employees and, of course, cashing up, it&#8217;s easy to feel overwhelmed. That&#8217;s where specialized cash register software comes in. <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/en\/how-can-i-make-my-day-to-day-management-easier-with-cash-register-software\/\" class=\"cta-button p-0 m-0\">Read more<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/Article_Facilite-ma-gestion-quotidienne_logiciel-de-caisse-copie.webp)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">I want to know if my business is profitable: the keys to assessing your salon&#8217;s performance with Merlin<\/div>\n                            \n                            <div class=\"exerpt\"><p>As the owner of a hairdressing salon or beauty salon, the profitability of your business is at the heart of your concerns.<br \/>\nIt&#8217;s essential to understand whether your efforts are translating into profits, and how to optimize your income while keeping your costs under control.<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/en\/i-want-to-know-if-my-business-is-profitable-the-keys-to-assessing-your-salons-performance-with-merlin\/\" class=\"cta-button p-0 m-0\">Read more<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/04\/suis-je-rentable.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">How to optimize your schedule with Merlin software?<\/div>\n                            \n                            <div class=\"exerpt\"><p>Managing your team&#8217;s schedules can quickly become a headache. Between requests for time off, peaks in activity and unforeseen events, it&#8217;s essential to rely on a reliable, flexible tool.  That&#8217;s where Merlin comes in.<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/en\/how-to-optimize-your-schedule-with-merlin-software\/\" class=\"cta-button p-0 m-0\">Read more<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/mockup_ordi_carnet_rdv.png)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">RCS: The new generation of customer communication<\/div>\n                            \n                            <div class=\"exerpt\"><p>What is RCS? Rich Communication Services is a marketing channel that combines the advantages of mail with the universal reach of SMS &#8211; at a fraction of the cost!   <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/en\/rcs-the-new-generation-of-customer-communication\/\" class=\"cta-button p-0 m-0\">Read more<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday.png)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Resale diagnostics: an innovative tool to boost your sales!<\/div>\n                            \n                            <div class=\"exerpt\"><p>Increase your resale rate with our new tool designed and developed with artificial intelligence.  <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/en\/resale-diagnostics-an-innovative-tool-to-boost-your-sales\/\" class=\"cta-button p-0 m-0\">Read more<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/diag_1_redim.png)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Marketing 2026: 12 key dates to boost your show with our Ikosoft agency<\/div>\n                            \n                            <div class=\"exerpt\"><p>In 2026, the difference will lie in anticipation. A hairdresser or salon that plans its highlights will book more appointments, sell its services more effectively and optimize its product sales. To help you, here&#8217;s a 2026 marketing calendar with key dates &amp; concrete action ideas and IKOSOFT solutions to automate and perform.  <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/en\/marketing-2026-12-key-dates-to-boost-your-show-with-our-ikosoft-agency\/\" class=\"cta-button p-0 m-0\">Read more<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2026\/01\/istockphoto-1283586118-2048x2048-1.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">All you need to know about the NF525 standard for cash register software<\/div>\n                            \n                            <div class=\"exerpt\"><p>The NF525 standard, in force since the application of Article 88 of the 2015 Finance Act, provides a framework for cash management software. It concerns professionals subject to VAT, including shopkeepers, hairdressers and beauticians. <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/en\/everything-you-need-to-know-about-the-nf525-standard-for-cash-register-software-cloned\/\" class=\"cta-button p-0 m-0\">Read more<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/istockphoto-2054515915-2048x2048-1.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                    \n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n                \n            <\/div>\n\n            \n    \n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is RCS? Rich Communication Services is a marketing channel that combines the advantages of mail with the universal reach of SMS &#8211; at a fraction of the cost!   <\/p>\n","protected":false},"author":2,"featured_media":10955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[181,198],"tags":[],"class_list":["post-11017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ikosoft-blog","category-marketing-communication-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RCS - Rich Communication Services | Ikosoft<\/title>\n<meta name=\"description\" content=\"Discover the benefits of RCS, a more attractive and engaging marketing channel. 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