{"id":10329,"date":"2025-03-14T14:32:54","date_gmt":"2025-03-14T13:32:54","guid":{"rendered":"https:\/\/www2.ikosoft.com\/features\/communication-marketing\/"},"modified":"2025-08-28T14:37:36","modified_gmt":"2025-08-28T12:37:36","slug":"communication-marketing","status":"publish","type":"page","link":"https:\/\/www2.ikosoft.com\/en\/features\/communication-marketing\/","title":{"rendered":"COMMUNICATION & MARKETING"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” min_height=”13px” height=”100px” max_height=”100px” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row module_id=”iko-page-titles” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” module_alignment=”center” min_height=”100px” height=”100px” custom_padding=”0px||0px|||” custom_css_free_form=”||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”30px” background_color=”#ed5946″ text_orientation=”center” min_height=”97.6px” custom_margin=”||0px||false|false” custom_padding=”26px||0px||false|false” global_colors_info=”{}”]<\/p>\n

CUSTOMER LOYALTY SOFTWARE FOR HAIRDRESSERS AND BEAUTY SALONS<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”3px||6px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” max_width=”1308px” custom_padding=”36px|||2px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_font_size=”41px” text_line_height=”1.1em” header_font_size=”36px” header_2_text_color=”#000000″ header_2_font_size=”50px” width=”49%” module_alignment=”center” min_height=”0px” custom_padding_tablet=”20px||||false|false” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Leverage your customer database<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”DIN Condensed Bold||||||||” text_font_size=”32px” text_line_height=”1.2em” header_text_align=”center” header_2_text_align=”center” text_orientation=”center” width=”100%” custom_padding=”|0px||0px|false|false” custom_padding_tablet=”|30px||30px|false|false” custom_padding_phone=”|30px||30px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Merlin is an innovative software package<\/span>. It allows you to exploit your customer database according to selected criteria. In close collaboration withIkosoft’s marketing agency<\/span>, create precise filters to bring your marketing campaigns<\/span> to life! <\/p>\n

All possibilities are open to you: whether by mail, e-mail, classic SMS, Rich SMS<\/span> (with or without animation), personalized coupons<\/span> following the receipt or even MVR <\/span>(Direct Voice Response), your strategy can take any form to achieve your objectives.<\/p>\n

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Strengthen your ties with the virtual loyalty card<\/h3>\n

<\/h3>\n

To set up an effective virtual loyalty card, you first need to define your strategy, taking into account three key parameters:<\/p>\n

– program application conditions<\/p>\n

– awarding points<\/p>\n

– the use of these points by customers<\/p>\n

Once these parameters have been established, associate the loyalty card with a specific profile and the corresponding customer file to activate the program. This simple, practical and profitable approach will enable you to strengthen your ties with your customers, while offering them a personalized and rewarding experience. <\/p>\n

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<\/h2>\n

Boost your online presence<\/h3>\n

 <\/p>\n

Bring all your social network and website links together in one place with our Mini-site solution.<\/p>\n

This mini-site offers you a multi-channel approach, consolidating your online presence in a practical and efficient way.<\/p>\n

With the option of sharing your mini-site as a QR Code, you give your customers instant access to all your platforms with a single scan.<\/p>\n

Simplify your visitors’ navigation and maximize your visibility on the web.<\/p>\n

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Attract new customers and please existing ones with the e-gift card<\/span><\/h2>\n

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Send gifts instantly, even at the last minute. No need to wait for postal delivery, the e-gift card is sent directly by e-mail. <\/p>\n

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Personalize the e-card with special messages and unique designs for every occasion.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Personalization” _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#000000″ header_font_size=”30px” body_text_color=”#565656″ background_color=”#FFFFFF” min_height=”314px” custom_padding=”139px|21px|12px|21px||” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset4″ box_shadow_horizontal=”7px” box_shadow_vertical=”3px” box_shadow_blur=”13px” box_shadow_spread=”-11px” global_colors_info=”{}”]<\/p>\n

Personalize the e-card with special messages and unique designs for every occasion.<\/p>\n

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Give recipients the opportunity to select the product or service that suits them best.<\/p>\n

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Avoid the risks of loss or theft associated with physical gift cards.<\/p>\n

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Help protect the environment by reducing the use of physical materials with an all-digital solution.<\/p>\n

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Opt for modernity and practicality with the e-gift card, a fast, flexible and environmentally-friendly way to give pleasure on every occasion!<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” min_height=”250.3px” custom_margin=”|auto|39px|auto||” custom_padding=”6px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/onlinebooking.ikosoft.com\/882931433D393203E4A300068\/FRA\/Vouchers\/DefineVoucherAmount?voucherType=Amount” button_text=”Try the e-gift card!” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#ed5946″ button_border_radius=”31px” custom_margin=”6px||29px|||” global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_font_size=”36px” text_line_height=”1.1em” header_font_size=”36px” header_2_text_color=”#000000″ header_2_font_size=”50px” width=”100%” module_alignment=”center” min_height=”0px” custom_margin=”|83px||83px||false” custom_padding=”|0px||0px||” custom_padding_tablet=”|20px||20px|false|false” custom_padding_phone=”|20px||20px|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Give your company unrivalled visibility with our tailor-made strategies!<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”DIN Altenate Bold||||||||” text_font_size=”22px” custom_padding_tablet=”|20px||20px|false|false” custom_padding_phone=”|20px||20px|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Our marketing and communications agency is here to help you optimize your strategy, thanks to our innovative software :<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n


\n <\/i>\n

Manage your customer database<\/b><\/p>\n <\/div><\/div>

\n <\/i>\n

Build customer loyalty<\/b><\/p>\n <\/div><\/div>

\n <\/i>\n

Increase your online visibility<\/b><\/p>\n <\/div><\/div>

\n <\/i>\n

Boost your sales<\/b><\/p>\n <\/div><\/div>
<\/div>\n

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CUSTOMER…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":8276,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-10329","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMerlin customer loyalty software - Hairdresser and beauty salon | Ikosoft<\/title>\n<meta name=\"description\" content=\"Marketing tools to increase your sales: Mail, Emails, SMS, coupons following the receipt, MVR, Rich SMS with or without animation. 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