{"id":11024,"date":"2025-10-02T14:54:42","date_gmt":"2025-10-02T12:54:42","guid":{"rendered":"https:\/\/www2.ikosoft.com\/rcs-die-neue-generation-der-kundenkommunikation\/"},"modified":"2025-10-16T11:09:50","modified_gmt":"2025-10-16T09:09:50","slug":"rcs-die-neue-generation-der-kundenkommunikation","status":"publish","type":"post","link":"https:\/\/www2.ikosoft.com\/de\/rcs-die-neue-generation-der-kundenkommunikation\/","title":{"rendered":"RCS: Die neue Generation der Kundenkommunikation"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;13px&#8221; height=&#8221;100px&#8221; max_height=&#8221;100px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_id=&#8221;iko-page-titles&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;100px&#8221; height=&#8221;100px&#8221; custom_padding=&#8221;0px||0px|||&#8221; custom_css_free_form=&#8221;||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;30px&#8221; background_color=&#8221;#ed5946&#8243; text_orientation=&#8221;center&#8221; min_height=&#8221;97.6px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;26px||0px||false|false&#8221; custom_padding_tablet=&#8221;26px|37px|17px|37px|false|false&#8221; custom_padding_phone=&#8221;18px|12px|12px|12px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">RCS &#8211; Rich Communication Services<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||6px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1308px&#8221; custom_margin=&#8221;|auto|-9px|auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;39px|30px|0px|30px|false|false&#8221; custom_padding_phone=&#8221;|18px||18px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>RCS: Die neue Generation der Kundenkommunikation<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1323px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|auto|77px|auto||&#8221; custom_padding=&#8221;17px|10px|0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday-1.png&#8221; alt=&#8221;RCS- Rich Communication Services&#8221; title_text=&#8221;RCS Black Friday&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;51%&#8221; width_phone=&#8221;64%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;&#8221; max_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;|19px||||&#8221; custom_margin_tablet=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_phone=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|1px||||&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3><strong>Was ist das <span style=%22color: #eb5a47;%22>RCS <\/span>?<\/strong><\/h3>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3 style=%22text-align: center;%22><strong>Was ist das <span style=%22color: #eb5a47;%22>RCS <\/span>?<\/strong><\/h3>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.3em&#8221; header_line_height=&#8221;1.4em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;48px|||||&#8221; custom_margin_tablet=&#8221;13px|||||&#8221; custom_margin_phone=&#8221;auto||auto||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;19px|69px||69px|false|true&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; text_font_tablet=&#8221;&#8221; text_font_phone=&#8221;&#8221; text_font_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;1.4em&#8221; header_line_height_phone=&#8221;1.4em&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; header_3_font_tablet=&#8221;&#8221; header_3_font_phone=&#8221;&#8221; header_3_font_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;&#8221; header_3_font_size_phone=&#8221;34px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3><strong>Was ist das <span style=\"color: #eb5a47;\">RCS <\/span>?<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<h4 style=%22text-align: justify;%22>Die <span style=%22color: #eb5a47;%22><br \/>\n  <strong>Rich Communication Services (RCS)<\/strong><br \/>\n<\/span> ist ein modernerer und interaktiverer Marketingkanal. Es erm\u00f6glicht eine angereicherte, dynamische und einnehmende Kommunikation. Im Gegensatz zur klassischen SMS enth\u00e4lt RCS Multimediaelemente (Bilder, Videos, Karussells), Aktionsschaltfl\u00e4chen und ein Design, das an Instant-Messaging-Anwendungen erinnert.  <\/h4>\n<h4>Mit dem <span style=%22color: #eb5a47;%22>RCS<\/span> wird die <span style=%22color: #eb5a47;%22>Kommunikation <\/span>zu einem <span style=%22color: #eb5a47;%22>echten, <strong>immersiven Kundenerlebnis<\/strong><\/span>: Terminvereinbarungen, Best\u00e4tigung von Dienstleistungen oder interaktive Werbeaktionen.<\/h4>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h4 style=%22text-align: justify;%22>Die <span style=%22color: #eb5a47;%22><br \/>\n  <strong>Rich Communication Services (RCS)<\/strong><br \/>\n<\/span> ist ein modernerer und interaktiverer Marketingkanal. Es erm\u00f6glicht eine angereicherte, dynamische und einnehmende Kommunikation. Im Gegensatz zur klassischen SMS enth\u00e4lt RCS Multimediaelemente (Bilder, Videos, Karussells), Aktionsschaltfl\u00e4chen und ein Design, das an Instant-Messaging-Anwendungen erinnert.  <\/h4>\n<h4>Mit dem <span style=%22color: #eb5a47;%22>RCS<\/span> wird die <span style=%22color: #eb5a47;%22>Kommunikation <\/span>zu einem <span style=%22color: #eb5a47;%22>echten, <strong>immersiven Kundenerlebnis<\/strong><\/span>: Terminvereinbarungen, Best\u00e4tigung von Dienstleistungen oder interaktive Werbeaktionen.<\/h4>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.3em&#8221; header_line_height=&#8221;2em&#8221; header_4_line_height=&#8221;1.5em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||-64px|||&#8221; custom_padding_tablet=&#8221;19px|68px||68px|false|false&#8221; custom_padding_phone=&#8221;19px|28px||33px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|tablet&#8221; header_line_height_tablet=&#8221;1.4em&#8221; header_line_height_phone=&#8221;1.4em&#8221; header_line_height_last_edited=&#8221;on|desktop&#8221; header_4_font_tablet=&#8221;&#8221; header_4_font_phone=&#8221;&#8221; header_4_font_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;&#8221; header_4_font_size_phone=&#8221;20px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4 style=\"text-align: justify;\">Die <span style=\"color: #eb5a47;\"><br \/>\n  <strong>Rich Communication Services (RCS)<\/strong><br \/>\n<\/span> ist ein modernerer und interaktiverer Marketingkanal. Es erm\u00f6glicht eine angereicherte, dynamische und einnehmende Kommunikation. Im Gegensatz zur klassischen SMS enth\u00e4lt RCS Multimediaelemente (Bilder, Videos, Karussells), Aktionsschaltfl\u00e4chen und ein Design, das an Instant-Messaging-Anwendungen erinnert.  <\/h4>\n<h4>Mit dem <span style=\"color: #eb5a47;\">RCS<\/span> wird die <span style=\"color: #eb5a47;\">Kommunikation <\/span>zu einem <span style=\"color: #eb5a47;\">echten, <strong>immersiven Kundenerlebnis<\/strong><\/span>: Terminvereinbarungen, Best\u00e4tigung von Dienstleistungen oder interaktive Werbeaktionen.<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#faf2e8&#8243; min_height=&#8221;555.5px&#8221; custom_margin=&#8221;||-13px||false|false&#8221; custom_padding=&#8221;1px||17px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; module_class=&#8221;infos-wrapper&#8221; _builder_version=&#8221;4.27.4&#8243; 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min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;auto&#8221; min_height_last_edited=&#8221;on|tablet&#8221; max_height_tablet=&#8221;&#8221; max_height_phone=&#8221;&#8221; max_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||-17px|||&#8221; custom_padding=&#8221;140px|23px|13px|22px||&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Mit einem zertifizierten RCS heben sich Ihre Botschaften ab, schaffen Vertrauen und ziehen mehr Aufmerksamkeit auf sich.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Erweiterte Erfahrung  &#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;330px&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;483.5px&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;139px|21px|17px|21px||&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Ihre Kunden interagieren direkt \u00fcber Schaltfl\u00e4chen, Bilder oder eingebettete Links.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Vereinfachen Sie Ihre Verwaltung&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;330px&#8221; min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;482.5px&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||-4px|||&#8221; custom_padding=&#8221;135px|22px|5px|24px||&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Passen Sie die Botschaft an Ihre Marketingkampagnen an, um eine effektive Kundenbindung zu erreichen.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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custom_padding_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Das RCS bietet erweiterte Statistiken zur \u00dcberwachung Ihres Spin-offs.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FAF2E8&#8243; min_height=&#8221;95.2px&#8221; min_height_tablet=&#8221;128.9px&#8221; min_height_phone=&#8221;101.9px&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;-137px||auto||false|false&#8221; custom_margin_tablet=&#8221;5px||2px||false|false&#8221; custom_margin_phone=&#8221;-7px||2px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;4px||0px|||&#8221; custom_padding_tablet=&#8221;0px||0px||false|false&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;86.4px&#8221; custom_margin=&#8221;2px|auto|-11px|auto||&#8221; custom_padding=&#8221;16px||0px|2px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#EB5A47&#8243; text_font_size=&#8221;50px&#8221; custom_margin=&#8221;3px||-39px|||&#8221; custom_margin_tablet=&#8221;28px||-39px||false|false&#8221; custom_margin_phone=&#8221;45px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Die Schl\u00fcsselzahlen des RCS<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FAF2E8&#8243; min_height=&#8221;144.8px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;8px||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto||auto|false|false&#8221; custom_padding=&#8221;13px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;46px&#8221; custom_margin=&#8221;||23px|||&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><div class=\"row\" style=\"display:flex;justify-content: space-evenly;\"><br \/><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-blog\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Lesequote: 80%.<\/b><\/p>\n            <\/div><\/div><br \/><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-analyse_activite\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Klickrate: 3 bis 7 Mal h\u00f6her als bei einer Rich SMS<\/b><\/p>\n            <\/div><\/div><br \/><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-client_fidele\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Bindungsquote: \u00fcber 50%.<\/b><\/p>\n            <\/div><\/div><br \/><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-augmenter\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Konversionsrate: um das Dreifache erh\u00f6ht.<\/b><\/p>\n            <\/div><\/div><br \/><\/div><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#EB5A47&#8243; text_font_size=&#8221;50px&#8221; custom_margin=&#8221;3px||66px|||&#8221; custom_margin_tablet=&#8221;16px||66px||false|false&#8221; custom_margin_phone=&#8221;45px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;12px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 style=\"text-align: center;\">Zusammenfassend l\u00e4sst sich sagen, dass das RCS eine echte Gelegenheit ist, die Kommunikation von Friseursalons und Kosmetikinstituten zu verbessern.<\/h4>\n<h4 style=\"text-align: center;\">Eine innovative Technologie, die eine einfache Nachricht in einen <strong>starken Hebel f\u00fcr Kundenbindung und Wachstum<\/strong> verwandelt.<\/h4>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www2.ikosoft.com\/de\/kontakt\/&#8221; button_text=&#8221;Kontaktieren Sie einen Ikosoft-Experten&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;20px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#ed5946&#8243; button_border_radius=&#8221;31px&#8221; custom_margin=&#8221;-37px||10px||false|false&#8221; custom_margin_tablet=&#8221;-26px||10px|-14px|false|false&#8221; custom_margin_phone=&#8221;-26px||10px|-14px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||5px||false|false&#8221; custom_padding_tablet=&#8221;0px||1px|13px|false|false&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;20px&#8221; button_text_size_phone=&#8221;20px&#8221; button_text_size_last_edited=&#8221;on|tablet&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;artilcles-subtitles&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;50px&#8221; custom_margin=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Der Ikosoft-Blog<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;50px&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;3px&#8221; custom_padding=&#8221;6px|||||&#8221; custom_padding_tablet=&#8221;6px|||||&#8221; custom_padding_phone=&#8221;|||30px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Die letzten Artikel<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-14px|auto|-10px|auto||&#8221; custom_padding=&#8221;|||79px||&#8221; custom_padding_tablet=&#8221;|||79px||&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n            \n            <div id=\"article-carousel-all\" class=\"ikosoft-carousel-container articles owl-carousel\" data-items=\"1\">\n\n                \n                    <div id=\"et-boc\" class=\"et-boc\">\n\t\t\t<div id=\"et_builder_outer_content\" class=\"et_builder_outer_content\">\n\t\t                    \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Marketing 2025: 10 Schl\u00fcsseldaten f\u00fcr Ihren strategischen Plan.<\/div>\n                            \n                            <div class=\"exerpt\"><p>Um die Wirkung Ihrer Marketingkampagnen zu maximieren, ist es wichtig, sie um die wichtigsten Elemente des Jahres herum zu planen.<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de\/marketing-2025-10-schluesseldaten-fuer-ihren-strategischen-plan\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/01\/johann_bartoche_01.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Ich er\u00f6ffne meinen Salon\/mein Institut, welche Hilfsmittel ben\u00f6tige ich?<\/div>\n                            \n                            <div class=\"exerpt\"><p>Wenn Sie sich entscheiden, Ihren eigenen Friseursalon oder Ihr eigenes Kosmetikstudio zu er\u00f6ffnen, ist einer der ersten entscheidenden Schritte, sich mit den richtigen Werkzeugen auszustatten, um einen reibungslosen Ablauf Ihres Unternehmens zu gew\u00e4hrleisten&#8230;.<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de\/ich-eroeffne-meinen-salon-mein-institut-welche-hilfsmittel-benoetige-ich\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/article-jouvre-mon-salon.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Alles \u00fcber die Norm NF525 f\u00fcr Kassensoftware<\/div>\n                            \n                            <div class=\"exerpt\"><p>Die Norm NF525, die seit der Anwendung von Artikel 88 des Haushaltsgesetzes 2015 in Kraft ist, bildet den Rahmen f\u00fcr Kassenverwaltungssoftware. Sie gilt f\u00fcr Gewerbetreibende, die mehrwertsteuerpflichtig sind, insbesondere H\u00e4ndler, Friseure und Kosmetikerinnen. <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de\/alles-ueber-die-norm-nf525-fuer-kassensoftware\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/istockphoto-2054515915-2048x2048-1.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Wie kann ich meine t\u00e4gliche Verwaltung mit einer Kassensoftware erleichtern?<\/div>\n                            \n                            <div class=\"exerpt\"><p>Mit der Verwaltung von Terminen, der Lagerverwaltung, der \u00dcberwachung der Angestellten und nat\u00fcrlich dem Kassieren kann man sich leicht \u00fcberfordert f\u00fchlen. Hier kommt eine spezielle Kassensoftware ins Spiel. <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de\/wie-kann-ich-meine-taegliche-verwaltung-mit-einer-kassensoftware-erleichtern\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/Article_Facilite-ma-gestion-quotidienne_logiciel-de-caisse.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Ich m\u00f6chte wissen, ob mein Gesch\u00e4ft rentabel ist: die Schl\u00fcssel zur Bewertung der Leistung Ihres Salons mit Merlin<\/div>\n                            \n                            <div class=\"exerpt\"><p>Als Inhaber eines Friseur- oder Kosmetiksalons ist die Rentabilit\u00e4t Ihres Unternehmens ein zentrales Anliegen.<br \/>\nEs ist wichtig zu verstehen, ob sich Ihre Bem\u00fchungen in Gewinne umsetzen lassen und wie Sie Ihre Einnahmen optimieren und gleichzeitig Ihre Kosten unter Kontrolle halten k\u00f6nnen.<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de\/ich-moechte-wissen-ob-mein-geschaeft-rentabel-ist-die-schluessel-zur-bewertung-der-leistung-ihres-salons-mit-merlin\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/04\/suis-je-rentable.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Wie kann ich meine Planung mit der Merlin-Software optimieren?<\/div>\n                            \n                            <div class=\"exerpt\"><p>Die Verwaltung der Zeitpl\u00e4ne Ihres Teams kann schnell zu einem Problem werden. Urlaubsantr\u00e4ge, Arbeitsspitzen und unvorhergesehene Ereignisse erfordern ein zuverl\u00e4ssiges und flexibles Werkzeug.  Hier kommt Merlin ins Spiel.<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de\/wie-kann-ich-meine-planung-mit-der-merlin-software-optimieren\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/mockup_ordi_carnet_rdv.png)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">RCS: Die neue Generation der Kundenkommunikation<\/div>\n                            \n                            <div class=\"exerpt\"><p>Was ist RCS? Rich Communication Services ist ein Marketingkanal, der die Vorteile der Post mit der universellen Reichweite der SMS verbindet &#8211; und das zu geringeren Kosten!   <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de\/rcs-die-neue-generation-der-kundenkommunikation\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday.png)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Die Wiederverkaufsdiagnose: ein innovatives Instrument zur Steigerung Ihres Umsatzes!<\/div>\n                            \n                            <div class=\"exerpt\"><p>Erh\u00f6hen Sie Ihre Wiederverkaufsrate mit unserem neuen Tool, das mit Hilfe von k\u00fcnstlicher Intelligenz entwickelt wurde.  <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de\/die-wiederverkaufsdiagnose-ein-innovatives-instrument-zur-steigerung-ihres-umsatzes\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/diag_1_redim.png)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Marketing 2026: 12 Schl\u00fcsseldaten, um Ihre Messe mit unserer Agentur Ikosoft zu boosten<\/div>\n                            \n                            <div class=\"exerpt\"><p>Im Jahr 2026 wird der Unterschied in der Vorausplanung liegen. Ein Friseursalon oder Institut, das seine H\u00f6hepunkte plant, erh\u00e4lt mehr Termine, verkauft seine Dienstleistungen besser und optimiert seinen Produktverkauf. Um Ihnen dabei zu helfen, finden Sie hier einen Marketingkalender 2026 mit Schl\u00fcsseldaten, Ideen f\u00fcr konkrete Aktionen und IKOSOFT-L\u00f6sungen f\u00fcr Automatisierung und Leistung.  <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de\/marketing-2026-12-schluesseldaten-um-ihre-messe-mit-unserer-agentur-ikosoft-zu-boosten\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2026\/01\/istockphoto-1283586118-2048x2048-1.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Alles \u00fcber die Norm NF525 f\u00fcr Kassensoftware<\/div>\n                            \n                            <div class=\"exerpt\"><p>Die Norm NF525, die seit der Anwendung von Artikel 88 des Haushaltsgesetzes 2015 in Kraft ist, bildet den Rahmen f\u00fcr Kassenverwaltungssoftware. Sie gilt f\u00fcr Gewerbetreibende, die mehrwertsteuerpflichtig sind, insbesondere H\u00e4ndler, Friseure und Kosmetikerinnen. <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de\/alles-ueber-die-norm-nf525-fuer-kassensoftware-cloned\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/istockphoto-2054515915-2048x2048-1.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                    \n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n                \n            <\/div>\n\n            \n    \n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Was ist RCS? Rich Communication Services ist ein Marketingkanal, der die Vorteile der Post mit der universellen Reichweite der SMS verbindet &#8211; und das zu geringeren Kosten!   <\/p>\n","protected":false},"author":2,"featured_media":10956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[183,201],"tags":[],"class_list":["post-11024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-der-ikosoft-blog","category-marketing-kommunikation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RCS - Rich Communication Services | Ikosoft<\/title>\n<meta name=\"description\" content=\"Entdecken Sie die Vorteile von RCS, einem attraktiveren und engagierteren Marketingkanal. 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