{"id":8005,"date":"2025-03-25T14:06:41","date_gmt":"2025-03-25T13:06:41","guid":{"rendered":"https:\/\/www2.ikosoft.com\/crm-software-fuer-friseure-und-schoenheitssalons\/"},"modified":"2025-07-07T14:29:17","modified_gmt":"2025-07-07T12:29:17","slug":"crm-software-fuer-friseure","status":"publish","type":"page","link":"https:\/\/www2.ikosoft.com\/de\/crm-software-fuer-friseure\/","title":{"rendered":"CRM-Software f\u00fcr Friseure und Sch\u00f6nheitssalons"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;13px&#8221; height=&#8221;100px&#8221; max_height=&#8221;100px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_id=&#8221;iko-page-titles&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;100px&#8221; height=&#8221;100px&#8221; custom_padding=&#8221;0px||0px|||&#8221; custom_css_free_form=&#8221;||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;30px&#8221; background_color=&#8221;#ed5946&#8243; text_orientation=&#8221;center&#8221; min_height=&#8221;97.6px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;26px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">CRM-SOFTWARE F\u00dcR FRISEURE UND KOSMETIKINSTITUTE<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1308px&#8221; custom_padding=&#8221;31px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.3em&#8221; width=&#8221;100%&#8221; custom_padding_tablet=&#8221;20px|30px||30px|false|false&#8221; custom_padding_phone=&#8221;20px|20px||20px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; inline_fonts=&#8221;DIN Altenate Bold&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #eb5a47;\">Merlin<\/span> ist <span style=\"color: #eb5a47;\">eine CRM-Software<\/span> f\u00fcr Friseure und Sch\u00f6nheitssalons.<\/h2>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">CRM steht f\u00fcr Customer Relationship Management oder Kundenbeziehungsmanagement.<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">Merlin ist eine L\u00f6sung, die entwickelt wurde, um Friseur- und Kosmetiksalons bei der Verwaltung und Bindung ihrer Kunden zu unterst\u00fctzen.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1300px&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;\/app\/uploads\/2025\/04\/iStock-2172888345.jpg&#8221; title_text=&#8221;CRM&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;54%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;55%&#8221; max_width_tablet=&#8221;74%&#8221; max_width_phone=&#8221;89%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#faf2e8&#8243; custom_margin=&#8221;||-3px|||&#8221; custom_padding=&#8221;42px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; module_class=&#8221;infos-wrapper&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1300px&#8221; custom_margin=&#8221;|auto|-5px|auto||&#8221; custom_padding=&#8221;|0px|0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Zentralisierte Kundenverwaltung und Daten&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; min_height=&#8221;570px&#8221; min_height_tablet=&#8221;&#8221; min_height_phone=&#8221;&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;140px|23px|13px|22px||&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>Merlin speichert alle Kundeninformationen: Leistungshistorie, Eink\u00e4ufe, Pr\u00e4ferenzen und Kontaktdaten in einer sicheren Datenbank. Diese pers\u00f6nliche Betreuung erm\u00f6glicht eine st\u00e4rkere Kundenbeziehung und st\u00e4rkt die Kundenbindung. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Organisation und Nachverfolgung von Terminen&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;571.5px&#8221; min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;auto&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;139px|21px|17px|21px||&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>Mit einem intuitiven Kalender erleichtert Merlin die Verwaltung von Terminen, zeigt die Verf\u00fcgbarkeit von Mitarbeitern an, vermeidet doppelte Eintr\u00e4ge und sendet automatische Erinnerungen, um verpasste Termine zu reduzieren.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Rechnungsstellung, Inkasso und Zahlungsverwaltung&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;567.5px&#8221; min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;auto&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||-4px|||&#8221; custom_padding=&#8221;135px|22px|5px|24px||&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>Merlin enth\u00e4lt ein vollst\u00e4ndiges Rechnungs- und Inkassomodul, das Kassenschubladen, elektronische Zahlungsterminals und Transaktionen in Echtzeit unterst\u00fctzt. Zahlungen sind einfach und sicher, mit leicht zug\u00e4nglichen Rechnungen und einer Historie jeder Transaktion. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; module_class=&#8221;infos-wrapper&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1300px&#8221; min_height=&#8221;522px&#8221; custom_margin=&#8221;|auto|-5px|auto||&#8221; custom_padding=&#8221;|0px|0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Kundenbindung und personalisierte Angebote&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; min_height=&#8221;427px&#8221; min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;auto&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;140px|23px|37px|22px||&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>Mit Hilfe der Kundeninformationen erm\u00f6glicht Merlin die Erstellung von gezielten Werbeaktionen und Sonderangeboten. Die erweiterte Segmentierung erm\u00f6glicht effektive Kundenbindungsma\u00dfnahmen, die zu wiederholten Besuchen anregen und die Zufriedenheit erh\u00f6hen. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Automatisierung von Kommunikation und Marketingkampagnen&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;485.7px&#8221; min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;auto&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;140px|21px|17px|21px||&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>Mit Merlin k\u00f6nnen Sie SMS-Kommunikationskampagnen mit Benachrichtigungen und Terminerinnerungen automatisiert verwalten. Diese Funktion f\u00f6rdert eine st\u00e4ndige Verbindung mit den Kunden, die f\u00fcr die Aufrechterhaltung des Kundenengagements von entscheidender Bedeutung ist. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;\u00dcberwachung und Verwaltung der Best\u00e4nde&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;483.5px&#8221; min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;auto&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||-4px|||&#8221; custom_padding=&#8221;140px|22px|43px|24px||&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>Mit Merlins Echtzeit-Bestandsmanagement k\u00f6nnen Sie leicht verfolgen, welche Produkte verwendet und verkauft werden, Fehlmengen vermeiden und f\u00fcr optimalen Nachschub sorgen, um eine konstante Kundenzufriedenheit zu erhalten.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#faf2e8&#8243; custom_margin=&#8221;-4px|||||&#8221; custom_padding=&#8221;53px||5px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"row\" style=\"display:flex;justify-content: space-evenly;\"><\/p>\n<p><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:32px;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-data_up\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Datenerhebung<\/b><\/p>\n            <\/div><\/div><\/p>\n<p><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-marketing\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Pr\u00e4ziseres Kunden-Targeting<\/b><\/p>\n            <\/div><\/div><\/p>\n<p><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-fleche3\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Verbesserung der Kundenbeziehung<\/b><\/p>\n            <\/div><\/div><\/p>\n<p><div class=\"r-border p-2 mb-2 col-12 col-md-3\"><div class=\"text-center\">\n                <i style=\"color:#ed5946;font-size:2rem;\" class=\"fb-icon-element-1 fb-icon-element fontawesome-icon circle-no fusion-text-flow fusion-animated iko2-dynamiser\"><\/i>\n                <p style=\"line-height: 1.4rem;font-size:22px;\"><b>Optimierung der Leistung<\/b><\/p>\n            <\/div><\/div><\/p>\n<p><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row 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