{"id":10304,"date":"2025-03-14T14:32:54","date_gmt":"2025-03-14T13:32:54","guid":{"rendered":"https:\/\/www2.ikosoft.com\/funktionen\/kommunikation-marketing\/"},"modified":"2025-08-28T14:37:34","modified_gmt":"2025-08-28T12:37:34","slug":"kommunikation-marketing","status":"publish","type":"page","link":"https:\/\/www2.ikosoft.com\/de\/funktionen\/kommunikation-marketing\/","title":{"rendered":"KOMMUNIKATION &amp; MARKETING"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;13px&#8221; height=&#8221;100px&#8221; max_height=&#8221;100px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_id=&#8221;iko-page-titles&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;100px&#8221; height=&#8221;100px&#8221; custom_padding=&#8221;0px||0px|||&#8221; custom_css_free_form=&#8221;||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;30px&#8221; background_color=&#8221;#ed5946&#8243; text_orientation=&#8221;center&#8221; min_height=&#8221;97.6px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;26px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">KUNDENBINDUNGSSOFTWARE F\u00dcR FRISEURE UND SCH\u00d6NHEITSSALONS<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1308px&#8221; custom_padding=&#8221;36px|||2px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_font_size=&#8221;41px&#8221; text_line_height=&#8221;1.1em&#8221; header_font_size=&#8221;36px&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;50px&#8221; width=&#8221;49%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;0px&#8221; custom_padding_tablet=&#8221;20px||||false|false&#8221; custom_padding_phone=&#8221;20px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Nutzen Sie Ihre Kundendatei<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;DIN Condensed Bold||||||||&#8221; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_align=&#8221;center&#8221; header_2_text_align=&#8221;center&#8221; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; custom_padding_tablet=&#8221;|30px||30px|false|false&#8221; custom_padding_phone=&#8221;|30px||30px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #eb5a47;\">Merlin ist eine innovative Software<\/span>. Sie erm\u00f6glicht es Ihnen, Ihre Kundendatei nach ausgew\u00e4hlten Kriterien auszuwerten. In enger Zusammenarbeit mit der<span style=\"color: #eb5a47;\">Marketingagentur von Ikosoft<\/span> k\u00f6nnen Sie pr\u00e4zise Filter erstellen, um Ihre <span style=\"color: #eb5a47;\">Marketingkampagnen<\/span> zum Leben zu erwecken!  <\/p>\n<p style=\"text-align: center;\">Sie haben alle M\u00f6glichkeiten: <span style=\"color: #eb5a47;\">Post, E-Mail, klassische SMS, Rich SMS<\/span> (mit oder ohne Animation), <span style=\"color: #eb5a47;\">personalisierbare Coupons<\/span> im Anschluss an den Kassenbon oder <span style=\"color: #eb5a47;\">MVR <\/span>(direkte Sprachansage) &#8211; Ihre Strategie kann jede Form annehmen, um Ihre Ziele zu erreichen.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1300px&#8221; custom_padding=&#8221;6px||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;22px&#8221; custom_padding=&#8221;14px|56px|0px|||&#8221; custom_padding_tablet=&#8221;14px|30px|0px|30px|false|false&#8221; custom_padding_phone=&#8221;14px|30px|0px|30px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Verst\u00e4rken Sie Ihre Beziehungen mit der virtuellen Treuekarte<\/h3>\n<h3><\/h3>\n<p>Um eine effektive virtuelle Kundenkarte einzuf\u00fchren, m\u00fcssen Sie zun\u00e4chst Ihre Strategie unter Ber\u00fccksichtigung von drei Schl\u00fcsselparametern festlegen:<\/p>\n<p>&#8211; die Bedingungen f\u00fcr die Anwendung des Programms<\/p>\n<p>&#8211; die Vergabe von Punkten<\/p>\n<p>&#8211; die Nutzung dieser Punkte durch die Kunden<\/p>\n<p>Wenn Sie diese Parameter festgelegt haben, verkn\u00fcpfen Sie die Treuekarte mit einem bestimmten Profil und der entsprechenden Kundenkarte, um das Programm zu aktivieren. Diese einfache, praktische und kosteng\u00fcnstige Methode erm\u00f6glicht es Ihnen, die Beziehung zu Ihren Kunden zu st\u00e4rken und ihnen eine pers\u00f6nliche und lohnende Erfahrung zu bieten. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/08\/mockup_fichier_client-basse-def.png&#8221; alt=&#8221;merlin-Kundenblatt-Kassensoftware&#8221; title_text=&#8221;Merlin Kundendatenblatt&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;481.7px&#8221; custom_padding=&#8221;125px|||||&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><\/h2>\n<h3>Steigern Sie Ihre Online-Pr\u00e4senz<\/h3>\n<p>&nbsp;<\/p>\n<p>Fassen Sie alle Links aus Ihren sozialen Netzwerken und von Ihrer Website an einem Ort zusammen &#8211; mit unserer Minisite-L\u00f6sung.<\/p>\n<p>Diese Mini-Website bietet Ihnen einen Multichannel-Ansatz, der Ihre Online-Pr\u00e4senz auf praktische und effektive Weise konsolidiert.<\/p>\n<p>Mit der M\u00f6glichkeit, Ihre Mini-Website als QR-Code weiterzugeben, bieten Sie Ihren Kunden mit einem einzigen Scan sofortigen Zugang zu allen Ihren Plattformen.<\/p>\n<p>Vereinfachen Sie die Navigation f\u00fcr Ihre Besucher und maximieren Sie Ihre Sichtbarkeit im Internet.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||24px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;12px||3px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;DIN Condensed Bold||||||||&#8221; text_font_size=&#8221;36px&#8221; text_line_height=&#8221;1.2em&#8221; header_font_size=&#8221;36px&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;50px&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;0px&#8221; custom_margin=&#8221;|||123px||&#8221; custom_padding=&#8221;|||0px||&#8221; custom_padding_tablet=&#8221;|||0px||&#8221; custom_padding_phone=&#8221;|20px||20px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #eb5a47;\">Gewinnen Sie neue Kunden und erfreuen Sie Ihre bestehenden Kunden mit der E-Geschenkkarte.<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; min_height=&#8221;300px&#8221; custom_padding=&#8221;140px|23px|12px|22px||&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Versenden Sie Geschenke sofort, auch in letzter Minute. 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header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;314px&#8221; custom_padding=&#8221;139px|21px|12px|21px||&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Geben Sie den Empf\u00e4ngern der E-Card die M\u00f6glichkeit, das Produkt oder die Dienstleistung auszuw\u00e4hlen, die ihnen am meisten zusagt.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|auto|-2px|auto||&#8221; custom_margin_tablet=&#8221;|auto||auto|false|false&#8221; custom_margin_phone=&#8221;|auto||auto|false|false&#8221; 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