{"id":10834,"date":"2025-04-01T15:02:59","date_gmt":"2025-04-01T13:02:59","guid":{"rendered":"https:\/\/www2.ikosoft.com\/ik-wil-weten-of-mijn-bedrijf-winstgevend-is-de-sleutels-tot-het-beoordelen-van-de-prestaties-van-uw-salon-met-merlin\/"},"modified":"2025-08-28T15:55:42","modified_gmt":"2025-08-28T13:55:42","slug":"ik-wil-weten-of-mijn-bedrijf-winstgevend-is-de-sleutels-tot-het-beoordelen-van-de-prestaties-van-uw-salon-met-merlin","status":"publish","type":"post","link":"https:\/\/www2.ikosoft.com\/de-ch\/ik-wil-weten-of-mijn-bedrijf-winstgevend-is-de-sleutels-tot-het-beoordelen-van-de-prestaties-van-uw-salon-met-merlin\/","title":{"rendered":"Ik wil weten of mijn bedrijf winstgevend is: de sleutels tot het beoordelen van de prestaties van uw salon met Merlin"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;13px&#8221; height=&#8221;100px&#8221; max_height=&#8221;100px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_id=&#8221;iko-page-titles&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;100px&#8221; height=&#8221;100px&#8221; custom_padding=&#8221;0px||0px|||&#8221; custom_css_free_form=&#8221;||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;30px&#8221; background_color=&#8221;#ed5946&#8243; text_orientation=&#8221;center&#8221; min_height=&#8221;97.6px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;26px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">IK WIL WETEN OF MIJN BEDRIJF WINSTGEVEND IS<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||6px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1308px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.3em&#8221; width=&#8221;100%&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|76px||44px|false|false&#8221; custom_padding_tablet=&#8221;40px|40px||40px|false|false&#8221; custom_padding_phone=&#8221;|14px||14px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Als eigenaar van een kapsalon of schoonheidssalon staat <span style=\"color: #eb5a47;\">de winstgevendheid<\/span> van je bedrijf centraal.<\/h2>\n<h2 style=\"text-align: center;\">Het is essentieel om te begrijpen of je inspanningen zich vertalen in winst en hoe je je inkomsten kunt optimaliseren terwijl je je kosten onder controle houdt.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1269px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|360px||auto||&#8221; custom_margin_tablet=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_phone=&#8221;auto|360px|auto|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|71px||17px||&#8221; custom_padding_tablet=&#8221;|60px||60px|false|false&#8221; custom_padding_phone=&#8221;0px|35px|0px|40px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|44px|0px|||&#8221; custom_padding_tablet=&#8221;|0px|0px|||&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;18px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\">Om je te helpen weloverwogen beslissingen te nemen, <span style=\"color: #000000;\">biedt<strong>Merlin<\/strong>, Ikosoft&#8217;s kassasoftware, je krachtige hulpmiddelen om de prestaties van je salon te evalueren.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Een van de meest interessante functies van Merlin is de <strong> <a href=\"https:\/\/www2.ikosoft.com\/de-ch\/kenmerken\/activiteitenanalyse\/\">Money Color <span>\u00a9 <\/span><\/a> tool<\/strong>, waarmee u in \u00e9\u00e9n oogopslag de staat van uw financi\u00ebn kunt zien en inzicht kunt krijgen in de factoren die de<\/span> winstgevendheid van uw bedrijf be\u00efnvloeden.<\/p>\n<p style=\"text-align: justify;\">Laten we samen uitzoeken hoe je Merlin en Money Color kunt gebruiken om de prestaties van je salon te beoordelen.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;\/app\/uploads\/2025\/03\/Article_jouvre-mon-salon_V2.jpg&#8221; title_text=&#8221;kerstcadeaubon&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|||-25px||&#8221; custom_margin_tablet=&#8221;|auto||auto|false|false&#8221; custom_margin_phone=&#8221;|auto||auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_id=&#8221;rentabilite-salon-merlin&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#faf2e8&#8243; min_height=&#8221;1893.4px&#8221; min_height_tablet=&#8221;3048px&#8221; min_height_phone=&#8221;4383.2px&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;auto||auto||false|false&#8221; custom_margin_tablet=&#8221;auto||auto||false|false&#8221; custom_margin_phone=&#8221;auto||auto||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||6px||false|false&#8221; custom_padding_phone=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; module_class=&#8221;infos-wrapper&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1303px&#8221; custom_margin=&#8221;|auto|-5px|auto||&#8221; custom_padding=&#8221;|0px|0px|||&#8221; custom_padding_tablet=&#8221;|0px|0px|||&#8221; custom_padding_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Inkomsten en uitgaven in realtime volgen&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; min_height=&#8221;662px&#8221; min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;auto&#8221; min_height_last_edited=&#8221;on|phone&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|tablet&#8221; max_height_tablet=&#8221;1000px&#8221; max_height_phone=&#8221;1000px&#8221; max_height_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;auto||||false|false&#8221; custom_margin_tablet=&#8221;auto||auto||false|false&#8221; custom_margin_phone=&#8221;auto||auto||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;140px|23px|53px|22px||&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;120px||||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>De eerste stap in het beoordelen van de winstgevendheid van je salon is het bijhouden van je <strong>inkomsten<\/strong> en <strong>uitgaven<\/strong>. Met <strong>Merlin<\/strong> kun je deze informatie in realtime bekijken, zodat je snel trends kunt herkennen en je acties daarop kunt afstemmen. De software geeft je een overzicht van je dagelijkse, wekelijkse en maandelijkse omzet, maar ook van de kosten voor producten, diensten, salarissen en andere vaste uitgaven.  <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Gebruik Money Color \u00a9 voor een duidelijk beeld van winstgevendheid&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;567.5px&#8221; min_height_tablet=&#8221;567.5px&#8221; min_height_phone=&#8221;567.5px&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;139px|9px|17px|21px||&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong><\/strong><\/p>\n<p><strong>Money Color <span>\u00a9<\/span><\/strong> is een belangrijke rentabiliteitsindicator in Merlin. Met dit kleurensysteem kunt u gemakkelijk de financi\u00eble prestaties per dienst visualiseren. Elke kleur staat voor een andere financi\u00eble status:  <\/p>\n<ul>\n<li><strong>Groen<\/strong>: Je salon is winstgevend, de winst is hoger dan de kosten.<\/li>\n<li><strong>Geel<\/strong>: De financi\u00ebn zijn in evenwicht, maar er is nog ruimte voor verbetering.<\/li>\n<li><strong>Rood<\/strong>: Je salon is niet winstgevend en je moet stappen ondernemen om de situatie recht te zetten.<\/li>\n<\/ul>\n<p>Met deze tool kun je perioden van lage winstgevendheid snel herkennen en actie ondernemen voordat ze de financi\u00eble gezondheid van je salon ernstig aantasten.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_class=&#8221;infos-wrapper&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;1303px&#8221; min_height=&#8221;100px&#8221; min_height_tablet=&#8221;100px&#8221; min_height_phone=&#8221;100px&#8221; min_height_last_edited=&#8221;on|desktop&#8221; height=&#8221;543px&#8221; height_tablet=&#8221;543px&#8221; height_phone=&#8221;543px&#8221; height_last_edited=&#8221;on|desktop&#8221; max_height=&#8221;1000px&#8221; max_height_tablet=&#8221;1000px&#8221; max_height_phone=&#8221;1000px&#8221; max_height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;|auto|0px|auto|false|false&#8221; custom_margin_tablet=&#8221;auto||auto||false|false&#8221; custom_margin_phone=&#8221;auto||auto||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;77px|0px|0px||false|false&#8221; custom_padding_tablet=&#8221;30px|0px|0px||false|false&#8221; custom_padding_phone=&#8221;30px|0px|0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;De meest winstgevende services analyseren&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;477.5px&#8221; min_height_tablet=&#8221;auto&#8221; min_height_phone=&#8221;auto&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||89px|||&#8221; custom_margin_tablet=&#8221;auto||auto||false|false&#8221; custom_margin_phone=&#8221;auto||auto||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;135px|22px|0px|24px||&#8221; custom_padding_tablet=&#8221;140px|22px|22px|24px|false|false&#8221; custom_padding_phone=&#8221;140px|22px|22px|24px|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover_enabled=&#8221;on|desktop&#8221; custom_padding__hover=&#8221;135px|22px|0px|24px||&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>Een van de voordelen van <strong>Merlin<\/strong> is de mogelijkheid om gedetailleerde analyses te maken van de diensten die u aanbiedt. Dankzij <strong>Money Color <span>\u00a9<\/span><\/strong> kunt u identificeren welke diensten de beste winstmarges genereren en welke minder winstgevend zijn. Zo kunt u uw aanbod aanpassen, uw prijzen optimaliseren of uw marketingcampagnes aanpassen om de meest winstgevende diensten te benadrukken.  <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Vergelijk uw prestaties met uw doelstellingen&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; min_height=&#8221;479px&#8221; min_height_tablet=&#8221;371.7px&#8221; min_height_phone=&#8221;371.7px&#8221; min_height_last_edited=&#8221;on|tablet&#8221; custom_margin_tablet=&#8221;||40px|||&#8221; custom_margin_phone=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;140px|23px|13px|22px||&#8221; custom_padding_tablet=&#8221;140px|23px|0px|22px||&#8221; custom_padding_phone=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>Een ander belangrijk aspect van het beoordelen van de winstgevendheid is het vergelijken van uw werkelijke prestaties met uw financi\u00eble doelstellingen. Met Merlin kunt u maandelijkse of jaarlijkse doelen defini\u00ebren in termen van verkoop, winst en marges. <strong>Money Color <span>\u00a9 <\/span><\/strong>laat u zien of u op schema ligt of dat u uw strategie\u00ebn moet aanpassen om deze doelen te bereiken. <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; module_class=&#8221;infos-wrapper&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;1303px&#8221; min_height=&#8221;81px&#8221; min_height_tablet=&#8221;100px&#8221; min_height_phone=&#8221;100px&#8221; min_height_last_edited=&#8221;on|desktop&#8221; height=&#8221;543px&#8221; height_tablet=&#8221;543px&#8221; height_phone=&#8221;543px&#8221; height_last_edited=&#8221;on|desktop&#8221; max_height=&#8221;1000px&#8221; max_height_tablet=&#8221;1000px&#8221; max_height_phone=&#8221;1000px&#8221; max_height_last_edited=&#8221;on|desktop&#8221; custom_margin=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_tablet=&#8221;auto||auto||false|false&#8221; custom_margin_phone=&#8221;auto||auto||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px|0px|0px||false|false&#8221; custom_padding_tablet=&#8221;30px|0px|0px||false|false&#8221; custom_padding_phone=&#8221;|0px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Voorraad- en kostenbeheer optimaliseren&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;432.5px&#8221; custom_margin=&#8221;||89px|||&#8221; custom_margin_tablet=&#8221;||89px|||&#8221; custom_margin_phone=&#8221;29px||auto||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;135px|22px|0px|24px||&#8221; custom_padding_tablet=&#8221;135px|22px|0px|24px||&#8221; custom_padding_phone=&#8221;123px|22px|0px|24px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>De winstgevendheid van een salon hangt ook af van effectief beheer van <strong>voorraden<\/strong> en <strong>productkosten<\/strong>. Merlin helpt u uw voorraden in realtime te controleren en uw aankopen te optimaliseren om overschotten te voorkomen die uw marges kunnen aantasten. Bovendien kunt u met behulp van de <strong>Money Color <span>\u00a9<\/span><\/strong> indicatoren beoordelen of uw uitgaven aan producten en benodigdheden in verhouding staan tot uw inkomsten en deze dienovereenkomstig aanpassen om uw winstgevendheid te maximaliseren.  <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Het belang van klantenloyaliteit&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;30px&#8221; body_text_color=&#8221;#565656&#8243; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; min_height=&#8221;433px&#8221; min_height_tablet=&#8221;424.6px&#8221; min_height_phone=&#8221;auto&#8221; min_height_last_edited=&#8221;on|phone&#8221; custom_margin_tablet=&#8221;-74px||auto||false|false&#8221; custom_margin_phone=&#8221;auto|auto|auto|auto|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;140px|23px|0px|22px||&#8221; custom_padding_tablet=&#8221;134px|23px|4px|22px|false|false&#8221; custom_padding_phone=&#8221;136px||||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;3px&#8221; box_shadow_blur=&#8221;13px&#8221; box_shadow_spread=&#8221;-11px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>Tot slot speelt <a href=\"https:\/\/www2.ikosoft.com\/de-ch\/kenmerken\/beheer-en-loyaliteit-van-klantenbestanden\/\">klantenloyaliteit<\/a> een sleutelrol in de winstgevendheid van uw salon. Met Merlin kunt u de herhaalbezoeken van uw klanten bijhouden en <strong>Money Color <span>\u00a9<\/span><\/strong> kan u ook vertellen of klantentrouw een positieve bijdrage levert aan uw resultaat. Op basis van deze analyse kunt u uw loyaliteitsprogramma&#8217;s of promotieaanbiedingen aanpassen om meer bezoeken en aankopen van diensten aan te moedigen.  <\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;332.9px&#8221; custom_padding=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px||4px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;artilcles-subtitles&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;50px&#8221; custom_margin=&#8221;||16px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">De blog van Ikosoft<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_2_font_size=&#8221;50px&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;3px&#8221; custom_padding=&#8221;6px|||||&#8221; custom_padding_tablet=&#8221;6px|||||&#8221; custom_padding_phone=&#8221;|||30px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Laatste artikelen<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-14px|auto|-10px|auto||&#8221; custom_padding=&#8221;|||79px||&#8221; custom_padding_tablet=&#8221;|||79px||&#8221; custom_padding_phone=&#8221;|||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n            \n            <div id=\"article-carousel-all\" class=\"ikosoft-carousel-container articles owl-carousel\" data-items=\"1\">\n\n                \n                    <div id=\"et-boc\" class=\"et-boc\">\n\t\t\t<div id=\"et_builder_outer_content\" class=\"et_builder_outer_content\">\n\t\t                    \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Marketing 2025: 10 belangrijke data als leidraad voor uw strategisch plan.<\/div>\n                            \n                            <div class=\"exerpt\"><p>Om de impact van je marketingcampagnes te maximaliseren, is het essentieel om ze te plannen rond de belangrijkste elementen van het jaar.<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de-ch\/marketing-2025-10-belangrijke-data-als-leidraad-voor-uw-strategisch-plan\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/01\/johann_bartoche_01.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Ik ga mijn salon\/instituut openen, welke tools heb ik nodig?<\/div>\n                            \n                            <div class=\"exerpt\"><p>Wanneer je besluit om je eigen kapsalon of schoonheidssalon te openen, is een van de eerste cruciale stappen om jezelf uit te rusten met de juiste hulpmiddelen om ervoor te zorgen dat je zaak goed loopt&#8230;<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de-ch\/ik-ga-mijn-salon-instituut-openen-welke-tools-heb-ik-nodig\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/article-jouvre-mon-salon.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Alles wat je moet weten over de NF525 standaard voor kassasoftware<\/div>\n                            \n                            <div class=\"exerpt\"><p>De norm NF525, die van kracht is sinds de toepassing van artikel 88 van de begrotingswet 2015, biedt een kader voor software voor kasbeheer. De norm heeft betrekking op btw-plichtige beroepsbeoefenaren, met name winkeliers, kappers en schoonheidsspecialisten. <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de-ch\/alles-wat-je-moet-weten-over-de-nf525-standaard-voor-kassasoftware\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/istockphoto-2054515915-2048x2048-1.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Hoe kan ik kassasoftware gebruiken om mijn dagelijks beheer te vereenvoudigen?<\/div>\n                            \n                            <div class=\"exerpt\"><p>Tussen het beheren van afspraken, het beheren van voorraden, het bijhouden van werknemers en, natuurlijk, het afrekenen, is het gemakkelijk om overweldigd te raken. Dat is waar gespecialiseerde kassasoftware om de hoek komt kijken. <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de-ch\/hoe-kan-ik-kassasoftware-gebruiken-om-mijn-dagelijks-beheer-te-vereenvoudigen\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/Article_Facilite-ma-gestion-quotidienne_logiciel-de-caisse.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Ik wil weten of mijn bedrijf winstgevend is: de sleutels tot het beoordelen van de prestaties van uw salon met Merlin<\/div>\n                            \n                            <div class=\"exerpt\"><p>Als eigenaar van een kapsalon of schoonheidssalon staat de winstgevendheid van je bedrijf centraal.<br \/>\nHet is essentieel om te begrijpen of je inspanningen zich vertalen in winst en hoe je je inkomsten kunt optimaliseren terwijl je de kosten onder controle houdt.<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de-ch\/ik-wil-weten-of-mijn-bedrijf-winstgevend-is-de-sleutels-tot-het-beoordelen-van-de-prestaties-van-uw-salon-met-merlin\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/04\/suis-je-rentable.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Hoe kunt u uw planning optimaliseren met Merlin software?<\/div>\n                            \n                            <div class=\"exerpt\"><p>Het beheren van de roosters van je team kan al snel een hoofdpijn worden. Tussen vakantieverzoeken, pieken in de activiteit en onvoorziene gebeurtenissen is het essentieel om te vertrouwen op een betrouwbare en flexibele tool.  Dat is waar Merlin om de hoek komt kijken.<\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de-ch\/hoe-kunt-u-uw-planning-optimaliseren-met-merlin-software\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/mockup_ordi_carnet_rdv.png)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">RCS: de nieuwe generatie klantcommunicatie<\/div>\n                            \n                            <div class=\"exerpt\"><p>Wat is RCS? Rich Communication Services is een marketingkanaal dat de voordelen van post combineert met het universele bereik van SMS, tegen lagere kosten!   <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de-ch\/rcs-de-nieuwe-generatie-klantcommunicatie\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/Mockup-RCS-Black-Friday.png)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Verkoopdiagnose: een innovatief hulpmiddel om je verkoop te stimuleren!<\/div>\n                            \n                            <div class=\"exerpt\"><p>Verhoog je doorverkooppercentage dankzij onze nieuwe tool die is ontworpen en ontwikkeld met kunstmatige intelligentie.  <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de-ch\/verkoopdiagnose-een-innovatief-hulpmiddel-om-je-verkoop-te-stimuleren\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/10\/diag_1_redim.png)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Marketing 2026: 12 belangrijke data om je beurs een boost te geven met ons agentschap Ikosoft<\/div>\n                            \n                            <div class=\"exerpt\"><p>In 2026 zal het verschil te verwachten zijn. Een kapsalon of schoonheidssalon die zijn hoogtepunten plant, zal meer afspraken boeken, zijn diensten beter verkopen en zijn productverkoop optimaliseren. Om je te helpen vind je hier een marketingkalender voor 2026 met belangrijke data &amp; idee\u00ebn voor concrete acties en IKOSOFT oplossingen voor automatisering en prestaties.  <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de-ch\/marketing-2026-12-belangrijke-data-om-je-beurs-een-boost-te-geven-met-ons-agentschap-ikosoft\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2026\/01\/istockphoto-1283586118-2048x2048-1.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                                        \n                    <div class=\"item row\">\n                        \n                        <div class=\"article-content col-12 col-md-6 p-0\">\n                            \n                            <div class=\"title\">Alles wat je moet weten over de NF525 standaard voor kassasoftware<\/div>\n                            \n                            <div class=\"exerpt\"><p>De norm NF525, die van kracht is sinds de toepassing van artikel 88 van de begrotingswet 2015, biedt een kader voor software voor kasbeheer. De norm heeft betrekking op btw-plichtige beroepsbeoefenaren, met name winkeliers, kappers en schoonheidsspecialisten. <\/p>\n<\/div>\n\n                            <a  href=\"https:\/\/www2.ikosoft.com\/de-ch\/alles-wat-je-moet-weten-over-de-nf525-standaard-voor-kassasoftware-gekloond\/\" class=\"cta-button p-0 m-0\">Mehr lesen<\/a>\n                        \n                        <\/div>\n                    \n                        <div class=\"article-image col-12 col-md-6 m-0 p-0\" style=\"background-image:url(https:\/\/www2.ikosoft.com\/app\/uploads\/2025\/03\/istockphoto-2054515915-2048x2048-1.jpg)\"><\/div>\n                    \n                    <\/div>\n                    \n                    \n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n                \n            <\/div>\n\n            \n    \n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Als eigenaar van een kapsalon of schoonheidssalon staat de winstgevendheid van je bedrijf centraal.<br \/>\nHet is essentieel om te begrijpen of je inspanningen zich vertalen in winst en hoe je je inkomsten kunt optimaliseren terwijl je de kosten onder controle houdt.<\/p>\n","protected":false},"author":2,"featured_media":10780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[179,180],"tags":[],"class_list":["post-10834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-de-blog-van-ikosoft","category-showmanagement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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